LivingSocial Expands Executive Team Appointing Former Yahoo! Executive to Senior Vice President of National Sales

Local Commerce Leader Appoints Mitch Spolan to Build Out Team, Helping Merchants Nationwide Leverage the Powerful LivingSocial Platform

Mar 08, 2011, 09:00 ET from LivingSocial

WASHINGTON, March 8, 2011 /PRNewswire/ -- LivingSocial, the online source for people to find handpicked experiences at a great value, today announces the continued expansion of its executive team with the appointment of Mitch Spolan to senior vice president of national sales. Spolan will lead development of LivingSocial's national accounts and will expand the nationwide team to work with advertisers and marketers to better leverage LivingSocial's powerful marketing platform. Additionally, he will focus on creating new opportunities to monetize LivingSocial's assets through innovative, consumer-friendly advertising models. 

"We are very excited to have Mitch join the senior executive team. Mitch's extensive experience developing new online advertising opportunities and working with top marketers will help accelerate national brands' adoption of the powerful LivingSocial platform," said Eric Eichmann, chief operating officer of LivingSocial. "His hands-on approach, creativity and technological know-how will play an integral role in helping LivingSocial build upon its leadership position in the local commerce space."

Spolan brings more than a decade of media sales experience to his position as LivingSocial's senior vice president of national sales with the majority of his professional tenure residing with Yahoo!. Most recently he served as Yahoo!'s vice president of North American field sales, where he led his team to grow revenue and share with Fortune 500 clients by redefining creative opportunities. Spolan began his career as an architect and moonlighted as CEO of Innovation Solutions, an interactive advertising agency he founded specializing in creative design, media buying and planning for small businesses across the country.

"I've been following the group buying space from its beginning, both from an industry perspective and as a consumer myself. It's rare that you get the opportunity to see a new industry born," said Spolan. "LivingSocial has created a new medium where both marketers and consumers are big winners. I look forward to continuing to innovate on this incredibly powerful marketing platform as LivingSocial continues to dominate the local commerce space."

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About LivingSocial

LivingSocial adds surprise to every calendar with handpicked daily deals you can share with friends. Members enjoy at least 50% off on the coolest, local experiences. Local business owners get an easy and cost effective marketing tool to attract new, loyal customers. In 2010, one of the fastest growing companies in the space expanded with LivingSocial Escapes offering a "vacation in a box" for easy weekend trips at great value. Based in Washington, DC, the international brand and has saved more than 20 million subscribers more than $311 million in nearly 200 markets worldwide. Please visit for additional information.

SOURCE LivingSocial