LoadProof Emerges as Breakout Supply Chain Solution, Delivers Seven-Figure ROI for Luxury Fragrance Brand Creed

LoadProof Your Warehouse, Photo Proof Your Supply Chain

ATLANTA, July 9, 2025 /PRNewswire/ -- As cargo theft surges across the U.S.—with organized crime targeting everything from cosmetics to consumer electronics—supply chain security has quickly become a priority concern. Now, one groundbreaking software solution, LoadProof, is proving itself as a critical frontline defense.

Luxury brands, like Creed fragrances, have become a favorite target of bad actors around the globe, funneling stolen goods into the black market. A focus of the Warehousing Education and Research Council's (WERC) annual conference in New Orleans, Creed itself recently experienced numerous thefts and chargebacks and needed a solution that would reduce losses and protect the brand. Despite orders leaving its distribution center intact, products were being tampered with in transit, UCC labels inverted, and goods stolen before reaching retail partners.

Enter LoadProof! What began in 2016 as a simple idea—that photos and videos are just as essential to supply chain documentation as purchase orders and invoices—LoadProof has become a game-changing software solution used across nearly 800 warehouses and distribution centers in thirteen different countries. LoadProof is a centralized cloud-based photo and video documentation platform developed by Smart Gladiator.

"It changed the conversation; we now approach this problem from a position of authority. We know what's happening in our supply chain because we have almost complete information up until the moment the product gets out of my warehouse," said Ross Chesaniuk, Head of Operations for Creed parent company Kering Beauté Americas. He added, "for an initial investment to have an ROI in the low seven figures, it's an easy sale to any finance professional."

Using LoadProof's smartphone-based visual documentation system, Creed began capturing detailed records of every outbound shipment—complete with timestamps, metadata, and QR codes scanned at pack-out. Within months, this visibility transformed their ability to respond to chargebacks and theft investigations. In one incident, LoadProof's video footage helped trace tampered shipments back to a group of freight drivers suspected of organized cargo theft. With evidence in hand, Creed Fragrances' parent company Kering Beauté launched a task force in partnership with law enforcement, Louis Vuitton, and retail partners including Bloomingdale's, Neiman Marcus, and Nordstrom. The collaboration traced thefts back to specific drivers—resulting in terminations and tighter controls across the board. LoadProof made a shared, trusted investigation possible.

More recently, LoadProof enabled Creed to provide immediate documentation when a FedEx trailer was hijacked—leading to the arrest of four individuals and linking them to prior crimes. What was once a blame game with retail partners has become a transparent, data-backed process—thanks to LoadProof, which has helped Creed to avoid more than $1M in theft related chargebacks from its retail partners.

"What we have seen with Creed is exactly why LoadProof exists–to bring validation, trust, and accuracy to every handoff in the supply chain. When you can prove an order left a facility in perfect condition, you shift the conversation from blame to facts. That not only protects your brand relationships but delivers ROI that's measurable in both recovered revenue and peace of mind," said Puga Sankara, CEO and Founder of LoadProof parent company, Smart Gladiator.

As cargo theft continues to escalate—with organized rings exploiting blind spots between warehouses, carriers, and retail destinations—solutions like LoadProof are no longer optional. They are essential. By embedding visual proof directly into the shipment process, LoadProof is closing the trust gap in wholesale and retail supply chains. For companies like Creed, the software is more than a digital tool—it's a safeguard against growing criminal sophistication, ensuring that what leaves the dock isn't just protected, but proven.

If you would like to learn more, solutions consultants are always available and we invite you to schedule time with us.

About SMART GLADIATOR & LOADPROOF 

LoadProof (LP) is Smart Gladiator's (SG) patent pending Centralized Enterprise Photo/Video Doc System on Cloud for Supply Chain. LoadProof is at the forefront of improving supply chain integrity using cutting-edge photo documentation and cloud technology. Our intuitive platform empowers users to seamlessly capture, store, and retrieve critical visual evidence.

Media Contact:
Puga Sankara
[email protected]
678-481-5486

SOURCE LoadProof