23 Apr, 2012, 08:30 ET
BOCA RATON, Fla., April 23, 2012 /PRNewswire/ -- The Local Search Association announced the winners of its 2011 Industry Excellence Awards at this year's annual conference, "Search Starts Here," held in partnership with BIA/Kelsey at the Boca Resort in Boca Raton, Florida. The annual Industry Excellence Awards recognize local search publishers, marketers and suppliers for outstanding achievements in the local advertising business.
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This year's winners demonstrate leadership in a changing industry that is focused on developing multi-platform advertising strategies that deliver strong and measurable results for neighborhood businesses. Today's local search companies provide services ranging from print, online and mobile directories to search engine marketing, reputation management, social media, online video, website creation and more.
"I congratulate our Industry Excellence Award winners on championing innovative programs that have positively redefined the local search space to the benefit of our advertising clients," said Neg Norton, president of the Local Search Association. "In today's rapidly changing media environment, our industry is providing local businesses with the tools they need to drive the next level of their success."
Ogden Directories and Yellowbook were presented with the Local Search Association National Marketing Division 2011 Publisher Partnership Award for initiatives that promote multi-platform solutions and help advertisers complement their print Yellow Pages campaigns with successful online programs.
Other 2011 Industry Excellence Award winners include:
Mobile Platform or New App Gold Award Winner – Yellow Pages Group
YPG Mobile Sponsored Placement – YP.ca Local Search Placement Product
Mobile Platform or New App Gold Award Winner – KDA Group
National and Local Mobile Campaign to Complement DIRECTV's Print and Internet Yellow Pages Brand
Mobile Platform or New App Gold Award Winner – Telmetrics
Telmetrics m.Call: Mobile Call Tracking 2.0
Search Marketing Value Story Gold Award Winner – Dex One
Dex Guaranteed Actions Program
Search Marketing Value Story Gold Award Winner – Wahlstrom Group
The Home Depot & Wahlstrom Channeling Internet Yellow Pages for Localized Lead Generation
Search Marketing Gold Award Winner – SuperMedia
Community Service Gold Award Winner – KDA Group
Integrated PSA Campaign on Behalf of VCA Animal Hospitals to Promote Benefits of Pet Adoption
Most Innovative Program Gold Award Winner – Yellow Pages Group
Supplier of the Year Gold Award Winner – Telmetrics
About the Local Search Association
The Local Search Association (www.localsearchassociation.org) is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international directory publishers, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.
Read the Local Search Association blog www.localsearchinsider.com and follow us on Facebook (www.facebook.com/LocalSearchAssn) and Twitter (www.twitter.com/LocalSearchAssn). To choose which phone directories you receive or stop delivery, visit www.YellowPagesOptOut.com.
SOURCE Local Search Association
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