BOSTON, July 14, 2016 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced its 360 Customer View that helps enterprises unify customer activity across multiple channels, including apps, mobile, Web, and even offline channels including point of sale systems and call centers. This enables companies to gain a complete view of their customers that takes into account every interaction a customer has had with their company or brand, regardless of where those interactions happen.
"While mobile arguably presents the best possible union of customer data and real-time engagement, on it's own mobile is not sufficient to create a truly individualized experience," said Lou Orfanos, Vice President of Product at Localytics. "Brands who still treat mobile as a device input rather than another customer touchpoint are missing the true opportunity: to combine mobile behavior with relevant interaction data from other channels. This is how you crack the code on great customer engagement and what our 360 Customer View provides."
Localytics 360 Customer View gives enterprises a complete view of their customer across multiple touch points. With a deeper understanding of customer behavior and preferences across channels, companies can deliver more effective campaigns to drive engagement, conversion and retention.
A retailer could offer a coupon that a customer could download from the app and redeem in store. With Localytics, the restaurant would be able to see the drop-off in each step of a coupon redemption funnel, or target a campaign to users who downloaded the coupon but did not redeem it, and finally connect the cash register to the mobile experience.
A media company can create segments of users who receive real-time alerts for breaking news, weather, or sports scores and compare their usage and engagement to those who don't.
A travel site could better track actual revenue and lifetime value of their customers over time by attributing both online and offline purchases to the same customer account and predict which customers are likely to make purchases in the future.
Localytics 360 Customer View is driven by Localytics Profiles, which enables companies to send Localytics user-level information, whether it's generated in our outside of their app. Additionally, Localytics' Web Profiles allow companies to track Web activity at a user level. Localytics has also introduced a new Web SDK to enable its customers to easily update their users' Profiles based on actions taken on a website, as well as a new Events API to help customers track other customer activity, including in-store and offline behavior.
While Localytics Profiles has available to all customers since its introduction in 2014, the Events API is currently in beta and will be available to all customers in the coming months.
About Localytics Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.