Localytics Extends App Marketing to New Channels and Platforms

BOSTON, June 17, 2015 /PRNewswire/ -- Localytics, the app lifecycle engagement platform, today introduced new features that empower app marketers to reach their customers on new devices, channels and platforms with smart, more personalized app experiences. Localytics has extended its analytics support to the Apple Watch and Roku devices, helping app marketers understand user behavior across many different devices. Additionally, Localytics has added new Email features, powered by new marketing automation tools, to help customers scale their mobile marketing efforts with highly personalized, automated email campaigns.

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"As apps mature, the strategies that app marketers need to employ must become more sophisticated," said Raj Aggarwal, CEO of Localytics. "With today's announcement, Localytics is extending our market dominance as the only integrated app marketing and analytics platform that gives app marketers the ability to analyze user behavior across platforms and devices and engage users with a more personalized experience."

Localytics recently announced support for the Apple Watch that enables customers to engage their users more deeply on wearables. Today, Localytics is launching support for Roku devices via a Roku SDK that enables customers with Roku apps to track user behavior for their apps. These new SDKs help organizations take advantage of the same granular analytics they currently use to track their Android, iOS and Windows apps in order to better engage with customers across devices and platforms.

Localytics is also launching new Email features, enabling app marketers to reach users outside the app in their inboxes with highly personalized, dynamic emails to further drive app engagement and conversion. The new Email features are powered by important new marketing automation tools for Dynamic Messaging and Automated Scheduling that help marketers automate personalized email campaigns at scale. Automated Scheduling allows marketers to create ongoing campaigns, while Dynamic Messaging ensures that the content of these campaigns is personalized for each individual user, based on profile information such as language, location, and personal preferences. Together, these features enable Localytics to tie in more marketing channels in one place to ensure app marketing is unified and truly omni-channel.

To learn more about these new releases, visit Localytics.com.

About Localytics
Smart app marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.

CONTACT: Lisa van der Pool, [email protected], 781-966-4100

SOURCE Localytics