Localytics Introduces Apple Watch SDK to Expand Engagement Opportunities for App Marketers

BOSTON, May 7, 2015 /PRNewswire/ -- Localytics, the complete marketing and analytics platform for mobile and web apps, today introduced its Apple Watch Software Development Kit (SDK). The kit enables mobile marketers to analyze how their users are engaging with the Apple Watch, send timely and targeted messages to the Watch, and monitor the role of the Watch on cross channel behaviors.

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"The Apple Watch represents a new engagement opportunity for businesses but it's still early days, so it's important for app owners to get a clear sense of how their users are interacting with the Watch," said Raj Aggarwal, CEO of Localytics. "Our Apple Watch SDK gives our customers the best chance of understanding how the Watch will impact their business, providing them with the knowledge they need to craft a relevant, personalized app marketing strategy."

With the Localytics Apple Watch SDK, app marketers can monitor Watch usage in real-time to understand how their users are interacting with the Watch, how app usage differs on the Watch versus other devices, and the impact of cross-channel promotion when, for example, users view messages on their Watch and convert on other channels. App owners can then use that insight to create relevant, timely marketing campaigns via the integrated Push API, which facilitates the ability to create, A/B test, preview, and send push notifications without requiring new app versions or development support.

App marketers must know what users are doing in Watch apps in order to send topical and targeted push notifications that draw users back into the app rather than pushing them away by opting out. Users who enable push have a nearly three times higher retention rate compared to those who disable push. With app marketing and analytics in one platform, businesses can engage Watch users in a variety of ways, including:

• Media/entertainment apps can compare which users view breaking news on the Watch versus the iPhone and adjust the length of their notifications accordingly.
• Health and fitness apps can serve Watch users with real-time information about their workout intensity to help them reach their fitness goals.
• Retailers can notify frequent buyers of a location-based promotion when they pass a certain store and monitor the promotion's effect on the buyers' purchases across all channels.
• Travel apps can alert travelers of critical updates like long wait times at security, gate changes or baggage claim carousels.

The Apple Watch SDK is available to all Localytics customers and is bundled with the company's iOS SDK.

For more information on the Localytics Apple Watch SDK please visit: localytics.com

About Localytics
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.

CONTACT: Lisa van der Pool, [email protected], 781-966-4100

SOURCE Localytics

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