Localytics Launches Application on Oracle Marketing AppCloud to Accelerate Omnichannel Marketing

BOSTON, July 7, 2016 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced that it has launched a Localytics application now available on the Oracle Marketing AppCloud. This new Localytics application helps marketers to automatically send Localytics mobile data to Oracle Responsys, resulting in a unified view of users across mobile and digital platforms with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation for enterprise B2B and B2C marketers on a single system of record.

The Localytics application enables Oracle Marketing Cloud customers to easily combine digital and mobile marketing software. The application with Oracle  Marketing Cloud automatically imports Localytics' rich mobile user profiles into Oracle Responsys, giving customers a complete view of their users across channels. Customers can then leverage this data within Oracle Responsys to target and personalize campaigns with mobile-specific information, like the last time a user was in the app or their most recent location. Additionally, customers can leverage Localytics Predictions data to target Oracle Responsys email campaigns at users who are about to churn or convert.

"Connecting siloed data is the key to a true omnichannel marketing approach," said Raj Aggarwal, CEO of Localytics. "We're excited to work with Oracle Marketing Cloud to help bring a deeper connection between the digital and mobile worlds and make it easier for companies to gain a more comprehensive view of their users and deliver even more effective campaigns to those users that will help drive engagement and loyalty."

Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace to install the Localytics application and begin implementing the Localytics Connector in Oracle Marketing Cloud.

About Localytics
Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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SOURCE Localytics

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