BOSTON, July 23, 2015 /PRNewswire/ -- Localytics, the app lifecycle engagement platform, today announced that it has partnered with Twitter to help mobile marketers leverage Twitter to drive customer acquisition. In the mobile marketing world, it is increasingly important to measure not just downloads, but the true value of users. Localytics is the first app lifecycle engagement platform to become a Twitter Mobile Measurement Partner, enabling the company to help marketers understand the true value of their customer acquisition spend on Twitter and focus their marketing efforts on the highest value users.
"With more than 300M monthly visitors, Twitter offers massive reach and targeting opportunities for mobile marketers," said Brian Suthoff, Chief Strategy Officer at Localytics. "This partnership will help organizations take advantage of that opportunity by giving them the best insights for acquiring high value users and the most powerful engagement tools for turning more of their installs into frequent and loyal users, all in one platform."
Localytics is the only Twitter Mobile Measurement Partner that offers granular downstream analytics about mobile users' in-app activities. Through the partnership, mobile marketers can use rich analytics data to measure the performance and lifetime value of users acquired through Twitter to deliver higher performing campaigns. With Localytics' support for event postbacks for Twitter, marketers can also automatically send Twitter some of the events already being tracked within Localytics to ensure Twitter campaigns are optimized not just around simple downloads, but real conversion events.
To learn more about Localytics and its partnership with Twitter, visit Localytics.com.
About Localytics Smart app marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 37,000 apps on more than 2.7 billion devices, Localytics helps companies such as ESPN, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.