BOSTON, May 30, 2017 /PRNewswire/ -- Localytics, the leading mobile engagement platform, has been selected as a winner in the category of Best Technology Innovation - Enterprise for the 2017 MITX Awards. Localytics was recognized for Places, its real-time geo-fencing product.
The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year's program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 24 categories at a sold-out event held on May 25th at Royale Boston.
"This year's entries exemplified the curious intellect that drives innovation in Boston," said Amy Quigley, President of MITX. "It was an exciting evening marking 21 years of creativity and industry leading ideas in technology. I was overwhelmed by the energy."
Localytics Places adds powerful location data and real-time location-based messaging into Localytics existing mobile engagement platform. To personalize user engagement, Places can target push notifications based on a user's current or past location and incorporate other user behaviors and attributes for the most precise targeting possible. Places also analyzes both retroactive and real-time user data to surface the most relevant insights about user patterns and behaviors. As a result, Places helps mobile marketers develop deeper relationships with their users and create the most contextually relevant, personalized app engagement possible.
"We are honored that Localytics Places was recognized by MITX and the tech community," said Raj Aggarwal, Co-founder and CEO at Localytics. "Places is a truly groundbreaking innovation that helps our customers leverage the potential of location data for creating more personalized experiences for their app users. We thank the MITX team for this award and look forward to continuing to add more features to Places in the near future."
The 2017 MITX Awards was made possible by the generous support of its sponsors and partners: SapientRazorfish, Cushman & Wakefield, fama PR, Innovation and Design Building, Atom, Lindt USA, State, Zero VFX, and Mass AV.
For the complete list of winners and other information please visit the MITX Awards Website.
Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 21 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
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