Location Labs Now Able to Locate Over 250 Million Mobile Phones

SAN FRANCISCO, Sept. 21 /PRNewswire/ -- Location Labs, the leader in providing mobile location-based services, today announced a major milestone surrounding the reach of the company's Universal Location Service [ULS] platform. Developers can now remotely access the location of over 250MM mobile phones in the U.S. through a single cloud-based API. With connectivity across the four major U.S. wireless carriers, Location Labs' ULS becomes the first and only platform to enable this unprecedented access.

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To date, over 2,000 developers have signed up to utilize the ULS. Developers have launched dozens of apps spanning multiple verticals including mobile marketing, couponing, fraud prevention, compliance, and logistics tracking. Developers are using the location of mobile phones to power Web, mobile web, SMS, voice, and downloadable apps.

"Our device coverage is unmatched and makes Location Labs' ULS the first true cross-carrier location aggregation platform in the U.S.," noted Tasso Roumeliotis, CEO of Location Labs. "With this level of ubiquity, there's nothing to stop developers from launching an array of new and exciting location-enabled services to the masses."

ULS allows developers to locate over 250MM devices in real-time through a cloud-based location API. For developers, this means simplicity, interoperability, and scalability. Since location is determined through the carrier networks, there is no download required for the end user, and the service can locate ALL types of devices: both smartphones (e.g. iPhone®, Android™, Blackberry®) and non-smartphones (e.g. Motorola RAZR™). The Location Labs ULS platform also includes an extensive end-user privacy management solution.

To learn more about the ULS platform, or to get started building location-based apps immediately visit the Location Labs' developer portal: http://developer.location-labs.com. There, developers can register for a free developer account; access the SDKs and developer guide; and also get a $50 account credit to begin testing the ULS APIs free of charge.

About Location Labs

Location Labs is the leader in Location-as-a-Service for mobile application developers. The company's location based services platform helps developers leverage location information to create intelligent, location aware applications. The company's Platform supports over 250MM mobile phones on the market today, including both smart phones and non-smart phones. Location Labs has strategic partnerships with AT&T, Sprint-Nextel, TMobile, Verizon, Qualcomm, Intel, as well as a number of other global partners. Location Labs was formerly operating as WaveMarket, Inc. The company has raised $26MM in venture financing, from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, British Telecom and Mitsui Ventures.

More information: http://www.location-labs.com

SOURCE Location Labs