Loeb Enterprises and Matchfire Co. Launch waggle, the Premier Lifestyle Brand for Dog Owners

NEW YORK, Feb. 3, 2015 /PRNewswire/ -- waggle, the first cross-platform brand dedicated to dog owners and the dogs they love, has officially rolled out its first two products: its waggle iOS app and editorial site www.waggle.today. Integrating design, data and technology, waggle enables people to share an active, healthy and social lifestyle with their dogs through several products and services that will be launched throughout 2015.

waggle's first product is an iOS social discovery app that recommends nearby dog-friendly locations, tracks walk and play activities, and helps dog owners find playmates for their dogs. The app is now available for free in the Apple App Store. The app's current feature set includes:

• Location check-in and sharing displaying where users are playing with, and walking their dogs.
• Activity tracker capturing how many miles/minutes users have walked or played with their dog.
• Dog-friendly place finder helping users find the best local trails, parks and beaches for their dogs. With new locations—such as bars, cafes and veterinary clinics—on their way.
• A customized home feed where users can share photos and interact with other dog owners nearby through commenting and liking.
• At the center of these features are profiles for users and their dog(s)—all of which are fully customizable, and keep a record of each dog's activity over time.

Accompanying the iOS app is waggle's mobile-first editorial website. Using original and curated storytelling, it will uncover and share the latest in modern dog culture from healthy activities to top dog-friendly destinations and do-it-yourself projects to exclusive gear, accessories, and products. Future versions of the website will include a searchable database of dog-friendly locations and commerce offerings.

"waggle is a truly connected experience, available wherever dog people congregate," says Roman Garcia, founder of waggle. "We are creating the pioneer lifestyle brand for dogs and their owners. Along with our digital experiences, our 2015 launch series will also include signature events in top dog-friendly cities across the U.S. and unique products for your dog's safety and wellness."

Garcia, an eBay veteran, founded waggle as part of an innovative venture opportunity created by the private investment firm Loeb Enterprises—whose proven track record includes such companies as Priceline.com and Synapse Group—and one of their investments, Matchfire Co. Both Loeb and Matchfire provided funding and strategic development to bring the waggle brand to market.

"There are more than 57 million U.S. households with dogs. And increasingly, dog owners are investing more of their time and money in their dog's happiness," says Rich Vogel, Chief Operating Officer of Loeb Enterprises. "We are launching waggle in order to provide this passionate community with a long-overdue lifestyle brand committed to maximizing their relationship with their beloved 'best friend'."

About waggle
waggle is a brand for dog owners and the dogs they love. waggle was founded to leverage the power of design, data, and technology to enable dog people to have a healthy, active, and social lifestyle with their dogs. We are committed to creating delightful and informative products, services, and experiences that simply become a natural part of the equation. Things that will make dog people—and their dogs—forget the way it was before waggle. For more information about waggle, visit www.waggle.today.

About Loeb Enterprises
Founded in 2006, Loeb Enterprises is a privately-funded investment firm and start-up incubator built and led by veteran entrepreneur Michael Loeb. The firm pairs seasoned entrepreneurs with experienced marketing professionals and technologists to launch disruptive and scalable consumer marketing businesses of enduring value. Past successes of the Loeb Enterprises team include Synapse Group, Priceline.com and presently, Script Relief, LLC. For more information about Loeb Enterprises, visit www.loebenterprises.com.

About Matchfire Co.
Matchfire Co. enables brands, agencies, and publishers to create omni-channel experiences that deliver more meaningful and personalized moments to consumers, thereby driving greater brand affinity. Matchfire combines access to networks, a suite of technology services, and operational logistics, to engineer experiences consumers love. The Matchfire platform enables existing companies—and their own set of startups—to launch business models that produce lasting value. For more information about Matchfire Co., visit www.matchfire.co.

Contacts:

Matchfire Co.

Kristin Kenney, waggle Brand Manager
Email: [email protected]
Phone: 212-256-1536

StudioGood

Bar Cudkevich, Brand Specialist
Email: [email protected]
Phone: 646-847-2185

Cassie Hitchner, Brand Communications
Email: [email protected]
Phone: 202-415-4275

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SOURCE waggle

Related Links

http://www.waggle.today