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Logan's Roadhouse® Keeps Summer Alive With Exclusive Kenny Chesney Promotion

Logan's Everlasting Summer promotion features signature dishes, drinks made exclusively with the multiplatinum singer-songwriter's Blue Chair Bay Rum


News provided by

Logan's Roadhouse

Sep 02, 2014, 12:03 ET

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NASHVILLE, Tenn., Sept. 2, 2014 /PRNewswire/ -- Don't want summer to end? It doesn't have to, when you visit Logan's Roadhouse®.

The leading casual steakhouse brand recently announced its Everlasting Summer promotion and exclusive partnership with Kenny Chesney and his Blue Chair Bay Rum, designed to bring guests the flavors of summer you can't find anywhere else.

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The signature entree available now during the Logan's Roadhouse Everlasting Summer promotion - fresh, hand-cut salmon topped with a glaze made with Blue Chair Bay White Rum, alongside a wood-fire-grilled sirloin, served with grilled pineapple, a grilled vegetable skewer and a side item. (PRNewsFoto/Logan's Roadhouse)
The signature entree available now during the Logan's Roadhouse Everlasting Summer promotion - fresh, hand-cut salmon topped with a glaze made with Blue Chair Bay White Rum, alongside a wood-fire-grilled sirloin, served with grilled pineapple, a grilled vegetable skewer and a side item. (PRNewsFoto/Logan's Roadhouse)

"We greatly appreciate the opportunity to be the first national restaurant chain to feature Kenny's Blue Chair Bay Rum," said Bob Kim, Logan's Roadhouse® vice president of marketing. "Kenny and our team at Logan's don't want the summer to end, so we're extending the season with signature entrees and refreshing drinks in a casual, authentic roadhouse atmosphere."

For a limited time, guests can enjoy the signature entree – fresh, hand-cut salmon topped with a glaze made with Blue Chair Bay White Rum – served with grilled pineapple, a grilled vegetable skewer and a side item. A second seasonal option is a wood-fire-grilled sirloin alongside rum-glazed salmon, also served with grilled pineapple, a grilled vegetable skewer and a side item. In addition to the entrees, guests can kick back with a specialty drink featuring Blue Chair Bay Rum, such as the new Blackberry Mojito.

"This is something that Blue Chair Bay Rum has never done before, and we're excited to work with them," added Kim.

"Blue Chair Bay Rum was created to share with good friends, family and great food," said Kenny Chesney. "We're excited to team up with Logan's as a way to extend everyone's summer throughout 2014. Just because Labor Day's happened, there's no reason for the summer to end..."

The Everlasting Summer promotion will continue until mid-November. For more information, or list of locations in your area, visit www.logansroadhouse.com.

About Logan's Roadhouse

Headquartered in Nashville, Logan's Roadhouse Inc. is the leading casual dining steakhouse offering our guests wood-fire-grilled steaks, made-from-scratch recipes, fresh ingredients and Southern-inspired signature favorites in a roadhouse atmosphere. It presently operates 234 company-operated and 26 franchised Logan's Roadhouse restaurants in 23 states. For more information, visit www.logansroadhouse.com. To become a fan of Logan's Roadhouse on Facebook, visit www.facebook.com/Logans.Roadhouse.

About Kenny Chesney

A four time Country Music Association and four consecutive Academy of Country Music Association Entertainer of the Year, Kenny Chesney has been called "the People's Superstar" by The Los Angeles Times and "The King of the Road" by The Wall Street Journal for his unprecedented run of million-selling ticket concert tours. He's recorded with Willie Nelson, Dave Matthews, Uncle Kracker, the Wailers and Grace Potter, and his expansion of the genre with #1s like "Young," "There Goes My Life," "When The Sun Goes Down," "Anything But Mine" and "The Good Stuff" celebrated the way people live between the coasts. The Big Revival, his 15th studio album, will be released September 23 – and "American Kids," its first single, is already in the Top 5.

About Blue Chair Bay Rum

Blue Chair Bay Rum, the fastest growing new company launch in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter Kenny Chesney's love of the island lifestyle. Each of Blue Chair Bay Rum's four varieties, White, Coconut, Coconut Spiced and Banana, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced and Banana Rum, 26.5% ABV. Please enjoy Blue Chair Bay Rum responsibly.

MEDIA CONTACT:             

Michael Graham

(615) 780-3334

[email protected]

SOURCE Logan's Roadhouse

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