LIVINGSTON, N.J., May 29, 2013 /PRNewswire/ -- LOGIC Technology, makers of LOGIC Premium Electronic Cigarettes, today announced its official sponsorship for HOT 97's Summer Jam XX. LOGIC's Power Series Starter Kits and Platinum Disposable line of Premium Electronic Cigarettes will be available on site offering concert attendees a smarter alternative to lighting up traditional cigarettes. The outdoor hip-hop concert is presented by Boost Mobile on Sunday, June 2, 2013 at MetLife Stadium.
This year, HOT 97 Summer Jam is celebrating its 20th Anniversary and will feature performances by Wu-Tang Clan, Miguel, Kendrick Lamar, Chris Brown, Wale, Fabolous and other leading hip-hop artists. This is LOGIC's first time sponsoring the annual hip-hop festival hosted by HOT 97 FM (WQHT), New York's #1 station for Hip-Hop and R&B.
"HOT 97 Summer Jam is a popular summer tradition and we are thrilled to be involved," said Eli Alelov, CEO of LOGIC Technology. "LOGIC is very focused on educating the public about alternatives to traditional cigarette smoking and HOT 97's Summer Jam XX is the perfect place to encourage smokers to choose the smarter option."
LOGIC, which has increased its brand visibility throughout New York City via radio spots and taxi-top advertisements, will have an on-site tent in the HOT 97 Festival Village for concert-goers age 21 and over to sample product and learn more about electronic cigarettes. LOGIC will also invite fans to have their picture taken at the LOGIC social media photo booth and encourage sharing of the images.
According to a recent survey conducted by Frees Media, LOGIC Technology is the number one selling electronic cigarette in New York City.
LOGIC e-cigarettes are available in disposable and rechargeable versions and can be purchased at convenience stores nationwide as well as on the company's web site. For more information about LOGIC Technology, visit www.LogicEcig.com.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand to mouth motion and vapor release, while avoiding 4,000 toxins that are in cigarettes.
About HOT 97
HOT 97 (WQHT FM) is the world's first all Hip-Hop station and has held the dominant position in New York for over ten years. HOT 97 is best known for its celebrity on air talent, such as Angie Martinez (Grammy nominated artist) and Funkmaster Flex (television host, multiple gold records), as well as being the world's premier source for Hip Hop music culture. HOT 97 TV is an online and mobile destination for original web series, celebrity content, concerts and music videos. For more information, please visit www.hot97.com, facebook.com/hot97official, or twitter.com/hot97.
SOURCE LOGIC Technology