Logical Media Appoints Industry Veterans to Lead Business Development and Advertising Sales Team

Leader in family-friendly brand name marketing names Paul Roberts as Director of Business Development and Scott Eversole as Director of Advertising Sales

Oct 12, 2011, 10:00 ET from Logical Media

BEVERLY HILLS, Calif., Oct. 12, 2011 /PRNewswire/ -- Logical Media, the online leader in family-friendly brand name marketing, and the founder of the coupon and free samples-style web site formula, today announced that Paul Roberts has joined the company as Director of Business Development and Scott Eversole has been hired to oversee the advertising sales department.

Paul Roberts joins Logical Media with over 15 years of sales, marketing and managerial experience, having recently served as Principal, Director of Business Development for Synpack, Inc. Throughout his career, Roberts has implemented highly successful sales and marketing strategies for a wide range of organizations in the interactive media sector, including Tranzact Media, Inc., Yahoo! Hot Jobs, Attain Media, Inc., and FreeRide.com.

Scott Eversole has nearly 20 years experience in the online education and interactive marketing space. Eversole most recently served as Network Director for IronTraffic, Ltd., (IronTraffic) a performance-based marketing solutions provider for online advertisers and publishers. During his tenure at IronTraffic, Eversole was responsible for the initial build-out and strategic direction of IronOffers' performance network, and contributed to the organization's success as a Website Magazine Top 50 Affiliate Network and Inc Top 100 Advertising and Marketing Companies. Prior to his tenure with IronTraffic, Eversole served in a senior-level marketing capacity with Quote Advantage Insurance Services, Inc., TopTutors.com, and Bedford Co. Schools.

"The addition of Paul Roberts and Scott Eversole to our business development and advertising sales teams provides us with the perfect mix of customer relationships, strategic thinking, and depth of knowledge in the interactive space to help take Logical Media to the next level," said Brent Bell, founder and chief executive officer of Logical Media . "We look forward to having Paul and Scott on board to help drive Logical Media's expansion and continued innovation in the affiliate landscape as we head into the future."

Today's announcement follows a string of milestone achievements Logical Media posted over the past year. Among the key milestones the company has achieved are:

  • Earning a Top 10 ranking in Website Magazine's annual "Top 50 Affiliate Networks for Web Publishers and Merchants".
  • Providing its advertisers with access to over 50 billion impressions a year across its publisher base.
  • Gaining more than one billion impressions with its internal properties and growing yearly.
  • Working closely with some of the biggest web sites in the world including many in the top 10,000 Alexa ranking and the largest coupon-related web sites on the Internet today.
  • Annual growth at a rate of 50 percent.

Logical Media provides 24/7 support through its offices in New York, California, and Australia. For more information on Logical Media, including a listing of customers, service offerings and recent company news, visit www.logicalmedia.com.

About Logical Media:

Logical Media was founded in 2006 and has rapidly grown to become a major player in web development, promotions and advertising. We are a progressive, forward thinking company, continually striving to develop and foster the newest and most innovative web properties in the world today. Social responsibility is also one of our core values, and we strongly feel that companies should give back as much as they can to the community. As part of our responsibility we created 'Click to Give' an organization set up and maintained to raise considerable money for some of the most respected charities in the world. Since its inception, Logical Media has contributed more than $100,000 towards this project and will continue to do so in the future. Logical Media is strongly committed to web development and to this end we employ some of the best developers and designers in the industry. We believe that through innovation, creativity and integrity, Logical Media continues to set the standards for web companies in today's ever changing marketplace.

Media Contact:
Matt Rizzetta
North 6th Agency

SOURCE Logical Media