NEW YORK, Aug. 30, 2016 /PRNewswire/ -- Lokai today launches "Walk With Yeshi," a first of its kind immersive journey built specifically for Facebook Messenger, that provides the global community with a completely new way to experience and understand the water crisis in Ethiopia.
A platform to support Lokai's second partnership with charity: water, the revolutionary Facebook Messenger bot gives anyone on the planet the ability to virtually join Yeshi on her daily walk for water. Yeshi represents millions of women in rural Ethiopia who spend an average two-and-a-half hours a day walking to access water, which often is polluted and impure by most standards. The Walk With Yeshi experience is created to mirror that full-length of time, giving users time to reflect and build empathy with the true daily experiences of people on the other side of the world.
Walk With Yeshi is at the forefront of Facebook Messenger's responsive technology. Once people begin the experience, Yeshi will send images, gifs, videos, audio files and interactive maps and, in return, she will ask users to answer specific questions, upload their own media and even select options from multiple-choice quizzes.
On Sunday, Lokai hosted a two and a half hour walk from Manhattan to Brooklyn, allowing members of the Lokai community early access to the Yeshi experience and raising awareness for the water crisis in Ethiopia.
"We are humbled to see our community come out in support of such an important cause and encourage others to Walk With Yeshi," said Lokai founder Steven Izen. "As a brand we're interested in changing the way people think about giving. Utilizing new technology is a powerful way to connect our young community eye-to-eye with those in need of their help. You can only understand how long a two and a half hour walk is, when you have to walk it. And you can only understand the water crisis when you've met someone effected by it. Building the Walk With Yeshi experience was a way for us to accomplish both of these things using Facebook Messenger."
"Today, 663 million people don't have access to clean water. And almost 90% are living in rural areas -- often remote, isolated villages where water is a great distance away. They're walking hours every single day to get dirty water from swamps, rivers, or ponds, because that's the only water available," said Scott Harrison, founder and CEO of charity: water. "663 million people making that journey can be hard to imagine, but when you experience what that daily walk could look like, it becomes more concrete. The Walk With Yeshi is a new, innovative way for us to tell that story together."
A socially responsible brand that represents the importance of finding balance along life's journey, Lokai has partnered for a second time with charity: water to launch the limited edition Water Pack and Water Lokai bracelet to help bring clean water to communities in Ethiopia. The product range and supporting campaign will be available through September 16.
The limited edition Lokai Water Pack is available at Lokai.com for $46. The Water Lokai is also sold individually at Lokai.com for $18. Ten percent of net profits from the Water Pack and Water Lokai purchased until September 16th will fund charity: water wells in Ethiopia.
Lokai has grown through the popularity of its message of finding balance through life's highs and lows. The water bottle represents a brand evolution beyond bracelet, it embodies how important finding balance is in every aspect of your life, both mental and physical.
Since its launch in 2013, Lokai has raised over $6 million for a variety of non-profit organizations worldwide. Their partnership with charity: water represents the newest chapter in the brand's ongoing commitment to give back. Supporters can share their Water Lokai photos on Instagram, tagging @livelokai and using the hashtag #livelokai.
For additional information on Lokai's partnership with charity: water, please visit Lokai's charity page.
About charity: water
Right now 663 million people on this planet don't have access to clean, safe drinking water. That's nearly one in ten of us.
charity: water is a non-profit organization bringing clean, safe drinking water to people in developing countries. We use 100% of public donations to directly fund sustainable water solutions in areas of greatest need. Learn more at www.charitywater.org.
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life's journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. Lokai supports this message by donating 10% of their net profits to various charitable organizations. Since launching, Lokai is sold in over 160 countries. Please visit www.lokai.com for more information.
Content and Tools
Walk with Yeshi Video: https://youtu.be/-SVOq4IurI4
Lifestyle Video: https://youtu.be/BZBllD7wgfE
Water Pack Unboxing: https://youtu.be/Lip9gY0vnA4
Spinning Lokai & Water Bottle: https://youtu.be/NpGV6l0ADIM
Full Press Kit: https://lokai.box.com/s/d05ep1x990u9xm15r5rer87d4jly8tws
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