Lokai Launches Limited Edition Pink Bracelet In Partnership With Breast Cancer Research Foundation To Support Mission Of Preventing And Curing Breast Cancer
NEW YORK, Sept. 30, 2016 /PRNewswire/ -- Today, in honor of national Breast Cancer Awareness Month, Lokai, a socially responsible lifestyle brand representing the importance of finding balance along life's journey, announced a new limited edition Breast Cancer Lokai bracelet – available from September 30th – October 31st 2016.
Launched in partnership with the Breast Cancer Research Foundation (BCRF), a nonprofit organization committed to achieving prevention and a cure for breast cancer through research, one dollar of each Breast Cancer Lokai purchased will support BCRF's fight against the disease. Dr. Heather McArthur is the beneficiary of Lokai's 2016 grant. Dr. McArthur is studying an immune-based therapeutic strategy that includes stimulation of an individual's immune system to improve breast cancer outcomes for all tumor types.
Lokai will launch the "I Wear This Lokai For…" social campaign for the month of October urging customers to share the names of people who inspire them in the fight for a cure. The Lokai community will also be encouraged to tell their personal stories about how the illness has touched them – sharing their photos on Instagram using the hashtag #livelokai.
"For years, people have worn the pink ribbon to show their solidarity for breast cancer. We hope that the Breast Cancer Lokai is able to function as a symbol of support and a reminder to stay hopeful, like a ribbon on your wrist," said Steven Izen, Founder and CEO of Lokai. "It is an honor to partner with an organization that has been involved in every single major breakthrough in breast cancer since 1993, and we know that our strong and committed community will be inspired to give back to this cause that touches so many."
"Lokai's commitment to give back stems from an ethos that closely resembles our own at BCRF," said Myra Biblowit, President of the Breast Cancer Research Foundation. "We know that we can make change through research—but that research relies on us all. By uniting with BCRF, Lokai is supporting the brightest minds in science and reaffirming that together, we can be the end of breast cancer."
The limited-edition Lokai will be sold exclusively at Lokai.com and in retail stores for $18.
Since its launch in 2013, Lokai has raised over six million for a variety of non-profit organizations worldwide. This partnership with BCRF represents the newest chapter in the brand's ongoing commitment to give back. For additional information on Lokai's partnership with BCRF, please visit Lokai's charity page.
About Lokai
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life's journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. Lokai supports this message by donating 10% of their net profits to various charitable organizations. Since launching, Lokai is sold in over 160 countries. Please visit www.lokai.com for more information.
About BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an "A+" from CharityWatch as well as the top four-star rating from Charity Navigator. Visit www.bcrfcure.org to learn more.
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SOURCE Lokai
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