NEW YORK, May 27, 2014 /PRNewswire/ -- In the inspiring surroundings of the Museum of Modern Art, more than 600 yogis, dressed in white as a symbol of peace, took part in the first-ever New York stop of the Lole White Tour™. Guided by renowned yoga teachers - Colleen Saidman Yee, Elena Brower and Rodney Yee - participants practiced to the soothing sounds of a group of string musicians.
Lole WHITE Yoga Tour 2014, MoMA. (PRNewsFoto/Lole) (PRNewsFoto/LOLE)
Following their desire to offer unique and unifying experiences, Lole, a Canadian lifestyle and activewear brand, launched its series of unforgettable yoga events three years ago. After hosting these events across Canada and Europe, the 2014 edition is bringing the art of yoga into major museums around the world.
"It's moving to see so many yogis gathered in such majestic places. Practicing yoga surrounded by works of art and hundreds of like-minded people allows for profound exploration and reflection, and a shared sense of collective energy. It is truly a unique experience for body and soul," said Bernard Mariette, Lole's President and CEO.
Lole Opens Newest Atelier in Soho
New Yorkers will be able to continue experiencing the brand as the first NY Lole Atelier is slated to open its doors in Soho on June 2. The store will carry the Lole collection of feminine, functional and fashion-forward activewear designed to transition effortlessly from studio to street, and will also offer its complimentary wellness activities, such as free yoga and fitness sessions (meet-ups).
"We're thrilled to open our first New York Lole Atelier in Soho," added Mariette. "Building on the success of the past few years for our brand, the time is right for us to capture the hearts of New Yorkers. A storefront here gives us a window to the world, and limitless opportunities. With more than 35 stores in major cities around the world, we are excited to introduce New Yorkers to what Lole is all about: living out loud everyday."
For more information about the Lole White Tour and New York Lole Atelier, visit: lolewomen.com and facebook.com/lolenewyork.
LOLE STORE OPENS JUNE 2nd IN SOHO 112 MERCER STREET NEW YORK, NY 10012 --- EVENTS AND MEET-UPS CALENDAR FREE MEET-UPS SUMMER SERIES AT HUDSON RIVER PARK AND MUCH MORE! --- FOLLOW US TO STAY IN-THE-KNOW LOLEWOMEN.COM Facebook: LOLENEWYORK
ABOUT LOLE
Lole designs innovative, feminine and functional activewear inspired by active, engaged women around the world. This Canadian brand views well-being as a lifestyle inspired by a healthy blend of urban living, the great outdoors and physical activity. Lole activewear is entirely designed in Montreal and is available in over 1,700 sales outlets worldwide, in Lole Ateliers and at lolewomen.com
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