London Broadcasting Expands Contract With Rentrak for Local Television Measurement

Mar 10, 2011, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., March 10, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced London Broadcasting Company, which operates 10 television stations serving more than 2.6 million viewers and 980,000 households in the state of Texas, has expanded their partnership with Rentrak by adding two more markets to its StationView Essentials local market measurement contract.

The London Broadcasting contract includes a multi-year renewal with ABC-affiliate, KBMT in Beaumont, Texas and extends the station group's commitment to Rentrak with the addition of CBS-affiliate, KYTX in Tyler, Texas and NBC-affiliate, KCEN, in Waco, Texas. Rentrak's expanded London Broadcasting footprint is the latest example of how stations continue to adopt Rentrak's leading database currency measurement service to transact the plan/buy/sell/post process with their agency and direct account clients.

"London Broadcasting values the outstanding relationship we've built with Rentrak and we look forward to using Rentrak's advanced TV database currency to make better programming, marketing and promotions decisions with our station partners in these markets," said Phil Hurley, executive vice president and chief operating officer for London Broadcasting Company.

Available in all 210 television markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide.  Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate more relevant "purchaser ratings" for its clients.

About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit

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SOURCE Rentrak Corporation