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Lone Wolf Ranch, Makers of Power Foods Complete, Wins "Functional Diet Product of the Year" at 2025 Pet Innovation Awards


News provided by

Lone Wolf Ranch Pets

Aug 13, 2025, 09:00 ET

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Chuck & Gena Norris's Premium Dog Food Brand Recognized for Its Nutrient-Rich, Air-Dried Dog Food and Supplements

HOUSTON, Aug. 13, 2025 /PRNewswire/ -- Lone Wolf Ranch™, the premium pet nutrition brand founded by Chuck and Gena Norris, has been awarded "Functional Diet Product of the Year" by the 2025 Pet Innovation Awards. The award recognizes Lone Wolf Ranch's entire line of air-dried foods, treats, and supplements for dogs, a collection of recipes inspired by what canines would naturally consume in the wild. This honor highlights the brand's commitment to wild-appropriate nutrition, holistic health, and air-drying innovation in the growing functional pet food market.

Lone Wolf Ranch™, the premium pet nutrition brand founded by Chuck and Gena Norris, has been awarded “Functional Diet Product of the Year” by the 2025 Pet Innovation Awards. The award recognizes Lone Wolf Ranch’s entire line of air-dried foods, treats, and supplements for dogs, a collection of recipes inspired by what canines would naturally consume in the wild.
Lone Wolf Ranch™, the premium pet nutrition brand founded by Chuck and Gena Norris, has been awarded “Functional Diet Product of the Year” by the 2025 Pet Innovation Awards. The award recognizes Lone Wolf Ranch’s entire line of air-dried foods, treats, and supplements for dogs, a collection of recipes inspired by what canines would naturally consume in the wild.

Backed by a philosophy that "your dog deserves the best of nature," Lone Wolf Ranch uses only premium meats, fruits, vegetables, and seeds to fuel energy, support joint health, aid digestion, and promote a vibrant life for adult dogs at any stage of life.*

What is Lone Wolf Ranch?
Lone Wolf Ranch is a mission-driven pet nutrition brand dedicated to providing dogs with food that reflects their ancestral, carnivorous diet — wild, nutrient-dense, and uncompromisingly clean. Founded by legendary martial artist and actor Chuck Norris and his wife, Gena Norris, the brand stands for more than just great dog food; it's a movement to return to nature's intent for animal health.

Each formula is made with carefully selected ingredients that support immunity, digestion, energy, and coat health, including real meat proteins, fruits and vegetables, and antioxidant-rich seeds. These recipes contain no fillers, no harmful artificial preservatives, and are crafted to nourish your dog like nature intended*.

Built on their Texas ranch and inspired by a love of animals and the great outdoors, Lone Wolf Ranch is setting a new standard in clean-label dog food, combining science-based nutrition with nature-led instincts.

Why is Lone Wolf Ranch Food Air Dried?
Lone Wolf Ranch chooses air-drying as its method of preservation to retain the maximum nutritional value of each ingredient while making feeding safe and convenient. Unlike kibble, which is often cooked at high temperatures that destroy essential nutrients, the gentle air-drying process used for Lone Wolf Power Foods Complete™ and Lone Wolf Ranch Power Food Treats™ preserves the natural vitamins, minerals, and enzymes your dog needs to thrive.

Air-drying also eliminates the need for artificial preservatives and delivers a texture and flavor that dogs love — offering the raw food benefits in a shelf-stable, easy-to-serve format. This makes Lone Wolf Ranch ideal for pet parents seeking a high-protein, low-processed, and biologically appropriate diet for their companions.

In short, air-drying lets Lone Wolf Ranch offer the best of both worlds: the nutritional power of raw feeding, with the convenience of dry food, making it a true standout in the functional diet category.

Lone Wolf Ranch Products:

  • Lone Wolf Ranch Power Foods Complete - A high-protein, air-dried beef formula designed to support your dog's muscle strength, joint health, digestion, and skin and coat. Made with premium ingredients and no fillers, this complete meal offers powerful daily nutrition for adult dogs.*
  • Lone Wolf Ranch Power Food Treats - These air-dried beef heart snacks are made with just two wholesome ingredients: beef heart and bovine plasma. Packed with protein and bursting with flavor, they're the perfect way to reward your dog while supporting strong muscles and lasting vitality.*
  • Lone Wolf Ranch Power Motion™ - A targeted hip and joint health supplement for dogs featuring omega-3s, MSM, marine collagen, curcuminoids, glucosamine, chondroitin, and eggshell membrane. Power Motion helps promote flexibility, mobility, and comfort for active or aging dogs.*
  • Lone Wolf Ranch Power GI™ - This advanced gut health formula blends powerful ingredients like spirulina, turkey tail, milk thistle, functional mushrooms, humic and fulvic acid, and probiotics to support digestion, nutrient absorption, and a healthy microbiome.*

All About Lone Wolf Ranch Power Foods Complete:

  • Lone Wolf Ranch Power Foods Complete Benefits:
    • High-protein formula supports:
      • Strong, lean muscle development
      • Healthy cartilage and joint function
      • Smooth, comfortable digestion
      • A shiny, lustrous skin and coat*
    • Features clean, wholesome ingredients with no fillers or harmful additives
    • Ideal for working dogs and family companions
    • Promotes overall vitality and energy
    • Includes antioxidant-rich "Power Foods" to support long-term health*
  • Lone Wolf Ranch Power Foods Complete Ingredients:
    • Ranch-raised beef and beef organs (heart, kidney, liver):
      • Provide a range of proteins and essential nutrients
      • Help support strong muscles and whole-body health*
    • Beef cartilage and marrow:
      • Natural sources of glucosamine and chondroitin
      • Promote healthy joints and cartilage, especially as dogs age*
    • Gut-friendly vegetables:
      • Broccoli, kale, spinach, sweet potato, and Jerusalem artichoke
      • Support digestive wellness and provide natural fiber*
    • Nutrient-dense "Power Foods":
      • Blueberries, sweet potatoes, kale, spinach, and Jerusalem artichoke
      • Help fuel immunity, digestive balance, and whole-body vitality*
  • How to Use Lone Wolf Ranch Power Foods Complete
    • Transition gradually:
      • Start by mixing a small amount of Power Foods Complete into your dog's current food
      • Slowly increase the portion of Power Foods Complete while decreasing their old food
      • Complete the transition over several days until your dog's bowl is 100% Lone Wolf Ranch
    • Monitor portion sizes:
      • Because this food is nutrient-dense, your dog may need less food to feel full
      • Always ensure access to fresh water and adjust feeding based on activity level and weight
    • Store properly:
      • Keep the bag sealed in a cool, dry place for maximum freshness
  • Lone Wolf Ranch Power Foods Complete Reviews
    • "My dog Riley who is a shepherd mix absolutely loves the the power food. He thinks he is getting a special treat every time he eats. I have noticed more playful energy. He started about 2 months ago as a food topper. Now switching entirely to the food just this past week."* - Lisa
    • "I have two medium sized dogs who were super excited every morning to eat your product. There were no negative reactions. They seem to have more energy and seem to be more peaceful in their digestion cleared up a lot." *- Amy

All About Lone Wolf Ranch Power Food Treats:

  • Lone Wolf Ranch Power Food Treats Benefits
    • Made with just two powerful ingredients — beef heart and bovine plasma
    • Rich in protein to help support:
      • Strong, lean muscles
      • Vibrant energy and whole-body wellness
    • Gently air-dried to preserve nutrients without the need for artificial preservatives
    • Zero fillers, grains, or unnecessary additives
    • Perfect for:
      • Rewarding good behavior
      • Celebrating your dog's milestones
      • Showing your dog they're truly cherished
    • Complements your dog's daily diet with clean, functional nutrition
  • Lone Wolf Ranch Power Food Treats Ingredients:
    • Beef Heart:
      • Nutrient-dense organ meat
      • Packed with natural protein to help support muscle strength and overall vitality
    • Bovine Plasma:
      • A natural source of high-quality protein
      • Enhances flavor and texture for a crave-worthy chew
    • 2 Ingredients. ZERO Junk.
      • No artificial preservatives
      • No fillers or by-products
  • How to Use Lone Wolf Ranch Power Food Treats
    • Serve treats straight from the bag as a high-protein reward
    • Intended to supplement, not replace, regular meals
    • Store in a cool, dry place and reseal the bag for lasting freshness
    • Great for daily training, praise, or simply strengthening your bond with your dog
  • Lone Wolf Ranch Power Food Treats Reviews
    • "My cocker spaniel is a very picky eater and he absolutely loves the treats! I appreciate the two ingredient formula as well."* - Lisa
    • "This is a great product. Not only do my dogs love the taste, but they have served as a great reward. My dogs are more than happy to obey what I'm asking because they love this treat as their reward. Plus the added benefit of firmer poos and cleaner teeth was something I hadn't expected but appreciate. I love that I can give this treat with the confidence that I am adding to their nutrition and better overall health. No scary fillers that I can't pronounce. No more worries that I might be giving them something detrimental. I can feed these with confidence." *- Barb

All About Lone Wolf Ranch Power Motion

  • Lone Wolf Ranch Power Motion Benefits
    • Formulated to support hip and joint health in dogs of all ages
    • Helps promote:
      • Healthy cartilage and connective tissue
      • Joint flexibility and range of motion
      • Comfortable, agile movement
      • Youthful energy and mobility*
    • Great for working dogs, active breeds, and aging companions
    • Made with clean, wholesome ingredients — no fillers or harmful additives
    • Provides daily support for dogs experiencing stiffness, discomfort, or limited mobility*
  • Lone Wolf Ranch Power Motion Ingredients
    • Omega-3 Fatty Acids
      • Promote joint lubrication and overall wellness
      • Also supports cardiovascular and skin health*
    • Curcuminoids (from turmeric root)
      • Help ease occasional stiffness from daily activity
      • Provide natural antioxidant support*
    • MSM (Methylsulfonylmethane):
      • Supports cartilage health and joint comfort
      • Helps maintain smooth, pain-free movement*
    • Marine Collagen
      • Aids in building and maintaining healthy connective tissue*
    • Glucosamine HCl & Chondroitin Sulfate:
      • Promote long-term joint function and resilience
      • Commonly used to support cartilage regeneration*
    • Eggshell Membrane:
      • Rich in collagen, elastin, and glycosaminoglycans
      • Supports agility, flexibility, and an active lifestyle*
  • How to Use Lone Wolf Ranch Power Motion
    • Administer orally once per day
    • Give the appropriate number of soft chews based on your dog's weight (refer to packaging chart)
    • Can be given alone as a treat or mixed into food
  • Lone Wolf Ranch Power Motion Reviews
    • "I am so thankful the products comes quickly. And my Remy is back to himself!!! I will always be grateful for you all. Now everyone try these products so that your dogs can live a happy prosperous life." *- Sharanette
    • "Addie Mae's greatest joy has always been chasing and catching her frisbee. Recently I had noticed she was slower and would only do about 3 runs before she would stop and wasn't always fast enough to make the catch. She has only been getting Hip and Joint Soft Chews for about a week. This morning, she did not want to stop and did not miss a single catch!"* - Maggie

All About Lone Wolf Ranch Power GI

  • Lone Wolf Ranch Power GI Benefits
    • Formulated to support gut health and digestive function in dogs of all breeds and ages
    • Helps promote:
      • Balanced gut flora and healthy digestion
      • Proper nutrient absorption and bowel regularity
      • A strong immune system and overall vitality
      • Reduced digestive discomfort and improved stool quality*
    • Ideal for working dogs and household companions
    • Made with clean, wholesome ingredients — free from fillers and harmful additives
    • Supports a healthy microbiome, which is linked to better energy, mood, and immunity*
  • Lone Wolf Ranch Power GI Ingredients
    • Spirulina Powder:
      • A nutrient-dense antioxidant that helps maintain a balanced gut flora and supports intestinal tract health
    • Milk Thistle Seed Powder:
      • Known for its natural detoxifying properties
      • Supports liver function and enhances digestion*
    • Mushroom Blend (Maitake, Reishi, Turkey Tail):
      • Provides antioxidant and immune-supporting benefits
      • Helps promote gut flora balance and digestive tract wellness
    • Humic & Fulvic Acids:
      • Naturally derived compounds that support immune and digestive function
      • Promote a stable, thriving gut environment*
    • Probiotic Blend:
      • Carefully selected beneficial strains for digestive and bowel health
      • Helps maintain proper gut flora and supports regularity*
  • How to Use Lone Wolf Ranch Power GI
    • Administer orally once daily
    • Give the correct number of soft chews based on your dog's weight (refer to the feeding chart on the packaging)
    • Can be given as a treat or crumbled into food
  • Lone Wolf Ranch Power GI Reviews
    • "Has helped my beagle balance out his stomach. He has felt better. He also loves the beef heart treats. Since he has started them less licking floor and eating poop outside." * - Sharon
    • "I have 2 yorkies & they love this product, Power GI! I give them each half a piece in the morning and they think its a treat. I have seen improvements in their digestion & b.m.'s. They have more energy" * - Marissa

Lone Wolf Ranch FAQs

  • Where Can I Purchase Lone Wolf Ranch Products?
    • Lone Wolf Ranch products, including Power Foods Complete, Power Food Treats, Power Motion, and Power GI, are available for purchase directly through the official website.
  • What if My Dog Doesn't Like The Products?
    • Lone Wolf Ranch stands behind the quality of our products and believes your dog will thrive on the nutrition we provide. But they also understand that every dog is different. That's why they offer a 90-day, no-hassle refund policy. If your dog doesn't love the product — even if they've finished the entire supply — simply send it back within 90 days of your purchase date for a full refund of the purchase price (excluding shipping).

About Lone Wolf Ranch Pets
Founded by Chuck and Gena Norris, Lone Wolf Ranch is a premium pet nutrition brand committed to providing high-quality, nutritious dog food. Lone Wolf Ranch formulas are created with ingredients that mirror what your dog would naturally consume in the wild. Each ingredient, including meats, vegetables, fruits, and seeds, is chosen to best support your pet's health, vitality, and youthful spirit. Lone Wolf Ranch currently offers Lone Wolf Power Foods Complete – a premium air-dried dog food. To learn more about Lone Wolf Ranch, visit lonewolfranchpets.com and follow @lonewolfranchpets on Instagram and Facebook.

About Chuck Norris
Chuck Norris, 10th-degree Martial Arts Grandmaster and founder of the United Fighting Arts Federation, is best known for Walker, Texas Ranger and action films like The Delta Force, Code of Silence, and The Way of the Dragon. A six-time undefeated Karate World Champion and U.S. Air Force veteran, he's also a dedicated dog lover, with his Lone Wolf Ranch in Texas celebrating dogs as heroes and protectors. Beyond entertainment, Chuck is deeply committed to philanthropy, supporting youth and veterans through initiatives like Kickstart Kids. His Chuck Norris Seal of Approval highlights products that align with his values, including CForce Water, Lone Wolf Ranch Pets, and Roundhouse Provisions.

Learn more at www.ChuckNorris.com and follow him on Instagram @ChuckNorris.

*All dogs are unique. Your dog's results can and will vary.

Press contact:
ITN PR, Ashley Dillahunty
[email protected]

SOURCE Lone Wolf Ranch Pets

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