Longhorn Moist Snuff Adds Wintergreen Chill and Peach to Its Flavor Mix

RICHMOND, Va., Aug. 23, 2018 /PRNewswire/ -- Longhorn Moist Snuff, the brand that offers great flavor at a price that saves money every day, has responded to consumer demand by offering two new additions to the Longhorn family: Long Cut Wintergreen Chill and Long Cut Peach. Both flavors offer the variety consumers want, ones that are sure to satisfy.

Longhorn Long Cut Wintergreen Chill is a unique twist on a growing flavor in the moist snuff category, a clean and refreshing wintergreen flavor with an extra cooling kick for maximum refreshment. "Wintergreen is the #1 flavor in the moist snuff category, accounting for 60 percent of the growth in the moist snuff category," according to Tracy Vernon, Associate Brand Manager for Longhorn Moist Snuff.

Longhorn Long Cut Peach is a refreshing change of pace for consumers who want something different from their usual flavor, where rich tobacco meets the flavor of ripe, juicy peaches for a sweet and satisfying blend. "This is Longhorn's first nontraditional flavor and we believe we've picked a winner," Vernon adds. "Peach is the second leading nontraditional flavor, growing eight times faster than the category and accounting for 20 percent of the nontraditional category growth."

The Longhorn brand offers the best value by delivering a simple combination of premium quality and great price. Longhorn Moist Snuff gives you the taste you demand at the price you want. For more information, visit our website at www.longhornsnuff.com

For further information, please contact:
Sandy Fowler-Jones
Director of Communications
804-787-5132 (office)

SOURCE Swedish Match