"We continue to believe that both HTML5 and Flash will play important roles in the future of online video," said Dave Otten, co-founder and CEO of LongTail Video, "That's why, with JW Player 5.3, we created a video experience where Flash and HTML5 video work together as part of a single player. Now, users can simply embed the JW Player 5.3 onto their sites and receive the benefits of both standards."
Key features of the JW Player 5.3 include:
- Auto-Detect Browser/Device Support for Flash and HTML5. Enables users to embed videos using the same code for both Flash and HTML5. The player will auto-detect support for the chosen playback mode and fallback to the other when necessary.
- Updated Features for HTML5 Playback. Includes full screen support and the same skinning model supported by Flash playback mode.
Today's release of JW Player 5.3 follows LongTail Video's recent release of the Open Video Ads (OVA) project, an open source initiative dedicated to enabling the delivery of IAB VAST-compliant advertisements into any player, including the JW Player. Since its release, OVA quickly gained support in the marketplace among leading ad servers and thousands of video publishers.
SOURCE LongTail Video