HONG KONG, June 21 /PRNewswire-Asia/ -- Longtop Financial Technologies Limited ("Longtop") (NYSE: LFT), a leading software developer and solutions provider targeting the financial services industry in China, today announced that the Company has won its first contract with a Rural Commercial Bank Customer in eastern China to provide an Operational Customer Relationship Management (OCRM) solution.
"We are delighted to win a new customer with our industry-leading banking CRM solution," said Weizhou Lian, Chief Executive Officer of Longtop. "This contract win demonstrates our initiative to expand the small and mid-sized bank market segment by leveraging our strong solution capability, local industry knowledge and industry-wide brand."
Under the terms of the contract, Longtop will implement its proprietary E@ble CRM solution for the customer and also provide customized development according to the customer's specific requirements. The objective of the system is to change the bank's current "account centric" service process to "customer oriented"; enable service level differentiations; and improve the overall service efficiency and quality.
Longtop is a market leader for CRM solutions in China's banking Information Technology (IT) solution market. According to the market research firm IDC, Longtop ranked #1 for CRM solutions in 2008, with a total market share of 18.4%.
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About Longtop Financial Technologies Limited
Longtop is a leading software development and solutions provider targeting the financial services industry in China. Longtop develops and delivers a comprehensive range of software applications and solutions with a focus on meeting the rapidly growing IT needs of the financial services institutions in China. Longtop is the highest ranked Chinese financial technology provider on the Global FinTech 100 survey of top technology partners to the financial services industry. Independent research firm IDC has also named Longtop the No.1 market share leader in China's Banking IT solution market and the No.2 market share leader in China's Insurance IT solution market in calendar year 2008. Headquartered in Beijing, Longtop has six solution delivery centers, three research and development centers and 95 ATM service centers located in 27 out of 31 provinces in China.
For more information, please visit: http://www.longtop.com . For more information, please contact: For Investors: Longtop Financial Technologies Limited Charles Zhang, CFA Email: email@example.com Phone: +86-10-84217758 For Media: IR Inside BV Caroline Straathof Email: firstname.lastname@example.org Phone: +31-6-5462-4301
SOURCE Longtop Financial Technologies Limited