Looking for a Unica MOOD Replacement? 3 Reasons You Should Choose Workfront

SILICON SLOPES, Utah, Sept. 20, 2016 /PRNewswire/ -- Earlier this year, IBM announced that they would be discontinuing their Marketing Operations OnDemand (MOOD) solution—formerly known as Unica Marketing Operations OnDemand. But if you've found this post, chances are, you already knew this and are scrambling to find a Unica replacement to keep your myriad marketing projects in the air once the June 30 deadline hits.

Fortunately Workfront, a marketing work management solution, has been proven to be a more than adequate replacement for MOOD for other former IBM customers. In fact, Workfront has not only equaled the performance these teams found with MOOD—it offers much needed enhancements in nearly every way.

As a marketer looking for a Unica replacement, should you look to Workfront for you and your team? Yes, and here are three huge reasons why:

1. Workfront is much easier to use

Any work management tool is limited by the rate of adoption on your team. Due to its non-user-friendly interface, Unica/MOOD was notoriously difficult to adopt, particularly at the team member level. Now that you have to replace it, you are likely dreading the thought of repeating that process.

In this light, Workfront provides a stark contrast as a Unica replacement. This solution was built to be used not by die-hard, certified PMs, but by people at every level of a marketing organization. Its social media-inspired user interface means that Workfront users can pick it up with little to no training.

But just to make sure marketing teams get maximum adoption and value from their investment in Workfront, education courses are included with every license, at no extra cost. If marketing teams want a more customized setup of Workfront and even higher adoption, Workfront also provides additional consulting services.

2. Workfront works the way you do

The adage "once bitten, twice shy" is likely going through your head as you look for a replacement. You don't want to tie your marketing team to a product that is either struggling to keep up with the pace of marketing or is gathering dust due to neglect by the company that runs it.

Workfront puts all of those concerns to rest. Over the past year, Workfront has made it clear that it is dedicated to helping marketing teams eliminate the chaos of their work. It's why Workfront was named a Leader in the 2016 Gartner Magic Quadrant for Marketing Resource Management. Following Workfront's acquisition of industry-leading proofing solution, ProofHQ, we released rich media proofing to address the growing number of content formats marketers use, expanding proofing capabilities to include live websites, video, HTML5 banners, and more. Workfront also added DAM to allow for a seamless experience, allowing you to manage the entire lifecycle of marketing work from request of an asset to fulfillment.

Workfront's Agile Marketing capabilities are yet another example of our efforts to lead the industry of managing marketing work. Our tools allow teams to adopt and adapt different methodologies to find the process that helps them produce their best work.

3. Workfront brings it all together

When it comes to access, collaboration, and integration, you now have the ability to implement a tool that takes it to another level. Instead of making the already chaotic process of managing work worse, Workfront is built on a philosophy of simplifying work, and it shows.

Leveraging our Adobe Creative Cloud integration, creatives can now upload assets to projects in Workfront without ever having to leave the tools they use the most. Adobe Experience Manager customers can also integrate Workfront with AEM to send market-ready assets to their DAM.

Workfront teams don't go to external collaboration tools to talk; Workfront lets them discuss and collaborate right in each project and task, so every word is recorded in the context of the work. External collaborators can also be allowed to make requests, view projects, proof assets, and access assets quickly and easily.

Using our customizable reports and dashboards, all stakeholders can have the visibility they need to make real-time decisions at all levels of the organization. At any moment, executives, directors, managers, and any team member can see what's happening and what's coming next. A CMO always knows what value her team is creating. A creative director always knows what members of his team are working on, who's overloaded, and who can take on more.

Are You Ready?

With Unica sunsetting next year, the time might be right for your team to invest in the forward-thinking marketing work management solution, Workfront. To start your transition, visit https://resources.workfront.com/h/i/287705523-finding-your-ibm-unica-mood-replacement-just-got-easiert?o=70160000000lrgwAAA&utm_source=pr&utm_medium=pr&utm_campaign=unica.

About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.

Contact: Shelbi Gomez
[email protected]
801-477-9813

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