Looking To Become A Vegas VIP?

LAS VEGAS, Feb. 9, 2015 /PRNewswire/ -- The perks of using the Total Rewards® Visa® just became even better for Las Vegas visitors. Members of the Total Rewards loyalty program who use the newly-updated Total Rewards Visa card will now receive even more benefits in 2015.

Total Rewards, the award-winning casino loyalty program by Caesars Entertainment, is at the forefront of the casino-entertainment industry with its co-branded Visa card program.    

"We're constantly reviewing our Total Rewards program to find new ways to bring our members even better rewards," said Joshua Kanter, senior vice president of the Total Rewards Visa program. "We've challenged ourselves to create the most unique co-branded card with the best benefits for Las Vegas enthusiasts, and the Total Rewards Visa is just that."

New benefits make Total Rewards Visa the card for Vegas VIPs and Travelers

Since its debut in 1998, the Total Rewards Visa offers guests great rewards and unmatched Vegas experiences. After being approved, guests can start earning benefits such as:

• Automatic upgrade to Total Rewards Platinum tier status**
• 5X Rewards Credits for every $1 spent at Total Rewards destinations including hotel stays, gaming, dining, concert tickets and more
• 2X earning on air travel, restaurants and gas
• Total Rewards Visa Signature cardholders are also eligible for a 6-month free trial of CLEAR, which expedites security for approved travelers at Las Vegas and nine other CLEAR-enabled airports

"Caesars really understands entertainment seekers and travelers, and through the Total Rewards program Caesars created a card which offers unrivaled travel and entertainment benefits," said Deb Decker, chief client officer of Alliance Data Retail Services, which manages the card program for Caesars Entertainment and Total Rewards.

The fast track to the VIP Line

The Total Rewards Visa also enables cardholders to experience Las Vegas as a VIP. Cardholders who spend more than $10,000 in 2015 will receive a 2015 VIP Access Pass for owned or managed Caesars Entertainment Las Vegas resorts. The 2015 Access Pass benefits include: 

• VIP check-in at all Las Vegas Total Rewards resorts
• Complimentary early check-in and late check-out
• Access to VIP entrances of restaurants, entertainment venues, taxi lines and more
• VIP access to nightclubs and pools

"The VIP Access Pass offers another reason for our loyal customers to visit the nine Total Rewards resorts in Las Vegas. We believe this will bring even more travelers to Las Vegas in the coming year," said Kanter.

How to Apply and Pick Up Your New Total Rewards Visa Right at Caesars Palace

Applying for the Total Rewards Visa is simple for guests visiting Caesars Entertainment Las Vegas resorts. Guests may apply at the Total Rewards Center at any of the nine Las Vegas resorts Caesars owns or manages, including Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Bally's Las Vegas, The Cromwell, Flamingo Las Vegas, Rio All-Suite Hotel & Casino, The LINQ Hotel & Casino  and Harrah's Las Vegas. Once approved, guests have the option to pick up their brand new Total Rewards Visa card from the cashier in Caesars Palace and start earning rewards right away.

"The ability to print and deliver a new Total Rewards Visa card to our members at the casino property enables our Total Rewards Visa cardholders to start experiencing the benefits of the card immediately.  The days of waiting to receive your card in the mail at home are now a thing of the past. We are really excited to be the first casino to offer this type of service," adds Kanter.

Additionally, members who apply for a new Total Rewards Visa will also receive their choice of two complimentary tickets to the Las Vegas High Roller or two free buffet passes for use at Planet Hollywood, Paris, Flamingo, Bally's or Harrah's.

Guests may also apply online for the Total Rewards Visa and will receive their card in the mail.

*Subject to credit approval. The Total Rewards Visa and Visa Signature Credit Card accounts are issued by Comenity Bank pursuant to a license from Visa U.S.A. Inc.

**Must be 21 or over and subject to program rules found at www.totalrewards.com.

About Total Rewards

Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars Entertainment properties nationwide is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. The industry-leading program was also recognized two years in a row for innovation with the Colloquy Master of Enterprise Loyalty award. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Bally's, Harveys and Planet Hollywood Resort & Casino. For more information, visit TotalRewards.com.

About Alliance Data Retail Services

Alliance Data Retail Services is one of the nation's leading providers of branded credit card programs, with more than 135 marketing-driven private label, co-brand and commercial programs in partnership with many of North America's best-known brands. The business delivers upon its Know more. Sell more.® commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted marketing expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. To learn more about Alliance Data Retail Services, visit www.alliancedataretail.com.

About Caesars Entertainment

Caesars Entertainment Corporation (CEC) is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

SOURCE Caesars Entertainment Corporation

Related Links

http://www.caesars.com