L’Oreal Groupe Completes $160 Million Research and Innovation Center in New Jersey, Igniting New Era of Innovation and Fueling Local Economic Growth

With Today's Ribbon-Cutting Event, New R&I Center Becomes Flagship in L'Oréal's Global Scientific Research Ecosystem, Second Largest Outside France, Employing More than 600 Scientists

NEW YORK, Feb. 27, 2025 /PRNewswire/ -- L'Oréal Groupe today announced the completion and grand opening of its new North America Research & Innovation (R&I) Center located in Clark, New Jersey, marking a significant milestone in the company's 70-year history in the United States and reaffirming its economic and workforce commitment in the market. Representing a $160 million (€150 million) investment, the nearly 250,000-square-foot, state-of-the-art scientific research center is L'Oréal's largest outside of France.

Today's ribbon-cutting event will feature remarks by Nicolas Hieronimus, CEO of the L'Oréal Groupe, Barbara Lavernos, Deputy CEO of L'Oréal Groupe, in charge of Research, Innovation, and Technology, David Greenberg, CEO of L'Oréal USA and President, North America Zone, and Lieutenant Governor of New Jersey, Tahesha L. Way.

Barbara Lavernos, Deputy CEO of L'Oréal Groupe, in charge of Research, Innovation, and Technology, said, "The U.S. plays a defining role in shaping the future of beauty. With its diverse and demanding consumers and world-leading innovation ecosystem, it is the ideal environment to drive our vision forward. This Center embodies L'Oréal's uniquely end-to-end innovation model, from upstream Advanced Research on new breakthrough ingredients to the downstream development of formulas ready for scale-up to deliver high-performance, safe, and responsible beauty solutions."

As part of L'Oréal's global R&I ecosystem, the Center complements R&I hubs in France, Brazil, South Africa, India, China, and Japan and represents a significant, long-term investment in the U.S. and local market economy and workforce. The R&I Center employs more than 600 highly skilled scientists, engineers, and researchers working across product innovation, development and testing to develop relevant, high-quality and safe beauty products.

The Center actively partners with leading academics, biotech companies, and startups in the United States to discover, invent and scale-up new ingredients, new product offerings, and breakthrough innovations that are more sustainable, inclusive and personalized, tailored to varying consumer needs, skin tones, hair types and textures, and beauty expressions and aspirations.

"I am excited that L'Oréal has chosen to continue investing in the future of New Jersey and is cementing the company's presence in the Garden State with today's grand opening—creating jobs that will boost our state's economy," said New Jersey Governor Phil Murphy. "New Jersey is a prime location for businesses seeking leading talent that will help them remain on the forefront of innovation."  

The North America R&I Center will continue to play a pivotal role in sustaining and growing L'Oréal's portfolio of iconic American brands such as Maybelline, CeraVe, Redken and Kiehl's, reinforcing the company's long-standing presence in the U.S. market. Notable features include a 26,000-square-foot modular laboratory, a consumer center for product testing and co-creation (accommodating up to 400 consumers daily), and an on-site mini factory to scale final formulations before full-scale production.

"The grand opening of our research center in New Jersey represents a transformative new chapter in L'Oréal's storied history in the United States," said David Greenberg, CEO of L'Oréal USA and President of the North America Zones. "This investment will enable us to pioneer groundbreaking product innovations for American consumers that anticipate global market needs. And we're not simply creating products; we're building a prosperous future of economic growth, powered by American talent."

In keeping with the company's 'L'Oréal for the Future' sustainability commitments, environmental responsibility is a core element of the new R&I Center's design. Sustainability highlights include 10,000 solar panels, which meet 70% of the facility's energy needs, an eco-retention pond for stormwater management, and employee-led gardening and composting initiatives that create a green workspace.

The North America R&I Center broke ground in 2022 and began welcoming employees in mid-2023. Full operations will commence in February 2025.

About L'Oréal USA
L'Oréal USA is the largest subsidiary of the L'Oréal Groupe, the world's leading beauty company. Through its management of over 35 iconic beauty brands, L'Oréal USA has generated more than $11 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L'Oréal USA's commitment to growth is generated through sustainable innovation and driven by the company's L'Oréal for the Future ambition which demonstrates sustainable development across the Group's value chain. The company is headquartered in New York City, employs more than 12,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.

SOURCE L'Oreal USA