NEW YORK, Jan. 4, 2017 /PRNewswire/ -- L'Oréal Hair Colorist/Paris offers women expert advice through new live chat hair color consultation tool available at the click of a button on desktop and mobile. The feature, allows the iconic beauty brand to help women find their signature hair color, correct coloring mistakes and receive personal product recommendations by chatting instantly with an expert trained to give professional advice directly on the L'Oréal Paris Hair Color page.
This communication tool reinforces the L'Oréal Hair Colorist/Paris commitment to provide exceptional service beyond product. It ranked number one, out of 53 global Hair Care and Color brands, in L2's annual Digital IQ Index: Hair Care & Color study1, for mobile-first marketing and category-specific customer service for hair issues.
"We are honored to be recognized as number one in the Digital IQ Index: Hair Care & Color study for our intuitive personalized and mobile search strategy designed to meet women when and where they are actively searching for information," said Greg Hui, Vice President of Haircolor, L'Oréal Paris.
THE ART OF HAIR COLORIST CONSULTATION
"When it comes to hair, we believe that her signature shade is out there, even if you haven't found it yet," said Julia Youssef, Vice President of L'Oréal USA's Technical Center. "We're eliminating the guesswork and offering an all-inclusive experience to address all of their hair concerns."
The live chat function is immediately available upon visiting the L'Oréal Paris Hair Color page. Whether the goal is to go lighter, darker, enhance a current color, fix a coloring mishap or cover up grays, women will receive personal advice and a range of recommended shades available for immediate purchase as part of their consultation.
"The tool allows us to enter into a mutually beneficial partnership with consumers by combining one-on-one engagement with a hair color expert with technology that helps us to better understand our Hair Color consumer," said Celine Dumais, Vice President of L'Oréal USA's Consumer Care Center.
DIGITAL IQ RANKS L'OREAL PARIS NUMBER ONE
L2's Digital IQ Index: Hair Care & Color study highlighted L'Oréal Paris's top performance in mobile search with links for product pages and store locators, and praised the live chat menu that lets users select from a variety of visual filters to target specific questions and concerns, ranging from "Grey Coverage" to "Color Results" and "Where to Purchase."
"Brands looking to expand into live chat should look to L'Oréal Paris for a best-in-class example of functionality," the report noted.
This Digital IQ Index benchmarks the digital competence of 53 global Hair Care & Color brands on 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.
For more information on L'Oréal Hair Colorist/Paris products and personal consultations visit http://www.lorealparisusa.com/.
1"L2's Digital IQ Index: Hair Care & Color study," August 24, 2016
ABOUT L'ORÉAL PARIS
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, the Ever collection, and OleoTherapy. As the #1 skin aging expert worldwide, L'Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Age Perfect, Sublime Bronze, and Advanced Suncare. In 2014, L'Oréal Paris changed the way women interact with makeup by introducing Makeup Genius, an app that allows users to scan a L'Oréal Paris product or advertisement to virtually try on individual products or curated looks. L'Oréal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content , please visit http://www.lorealparisusa.com/ or follow on Instagram, Twitter, Facebook and Tumblr @LOrealParisUSA.
Alison Brod Marketing Communications for L'Oréal Paris
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SOURCE L’Oréal Paris