NEW YORK, Jan. 15 /PRNewswire/ -- L'Oreal Paris is thrilled to add hair expert and Internet sensation Johnny Lavoy to the company's roster of beauty experts in the United States. Lavoy's recent rise to fame in the beauty industry was fueled by his "How to Get the Look" videos that appear online via Ford Models. His videos have received more than 20 million hits from all over the globe and his fan base continues to grow.
Lavoy is a sought-after hair stylist, based in Connecticut and New York City, and has worked on many national advertising and editorial campaigns. His work has appeared in Vanity Fair, InStyle, Glamour and Elle and he has worked on fashion shows including Michael Kors, Oscar De La Renta, Diane Von Furstenberg, Christian Dior, Cynthia Steffe and Gucci.
"Johnny is the perfect fit for L'Oreal Paris," said Karen T. Fondu, president, L'Oreal Paris division, L'Oreal USA, Inc. "He has an amazing ability to interpret high fashion or red carpet hair looks and his step-by-step approach easily teaches women how to achieve a similar look at home. We are very excited to partner with Johnny and bring his style advice and L'Oreal Paris expertise to women across the country."
Lavoy will begin representing the brand during 2010 award season activities and media appearances in Los Angeles surrounding the 67th Golden Globes on January 17, 2010. Lavoy will also appear on www.lorealparisusa.com in the coming months.
About L'Oreal Paris—
The L'Oreal Paris division of L'Oreal USA, Inc., is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale and Studio Secrets Professional line, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic, among many others.
SOURCE L'Oreal Paris