L'Oréal Paris Announces Search for Stories of Women of Worth Making an Impact
The 2020 program builds upon 15-year legacy of empowering everyday heroes to help further their missions during a critical time
NEW YORK, April 22, 2020 /PRNewswire/ -- L'Oréal Paris, the #1 global beauty brand, launches the 15th year of its signature philanthropic platform, Women of Worth. The program searches for, honors and champions women who selflessly give back to their communities and build the worth of others every day. Over the past 14 years, L'Oréal Paris has honored 140 women with a combined $1.8 million, amplified their worthy causes and provided them with a national platform to share their stories to make an even greater impact in the lives of others. Now more than ever, L'Oréal Paris continues to be wholly dedicated to these women, believing that in a time of crisis, it is crucial to give support to those who give so much of themselves to help the most vulnerable among us. In the spirit of its iconic tagline, "Because You're Worth It," L'Oréal Paris today announces the call for its 2020 Women of Worth nominations to the public at WomenofWorth.com.
Now through Tuesday, June 30, 2020, nominate a woman who is leading a non-profit organization that is making a difference in her community for the chance to become one of the 10 Women of Worth 2020 Honorees and receive up to $35,000 in donations. Additionally, Americans are asked to share the story of a woman who is truly inspirational in her work on the front lines in the fight against coronavirus. L'Oréal Paris will honor one of these COVID-19 Women of Worth throughout the program.
"L'Oréal Paris' Women of Worth program has always been focused on elevating everyday women who dedicate their lives to serving their communities. Today, their work addressing a wide range of vulnerable populations is more important than ever. L'Oréal Paris has a unique ability to give these women and their causes a national platform, helping to elevate their stories and bring additional resources to underserved communities," said Ali Goldstein, L'Oréal Paris USA President. "We are proud of the 140 women we have honored to date and are humbled to be able to honor even more women this year. They are examples of the change that can happen when we believe that we are all worth it."
In addition to receiving financial support for her organization, L'Oréal Paris provides each of the Women of Worth with a platform for her story, and the opportunity to build a network that amplifies her cause and makes an even greater impact. The 2020 Honorees will join the 140 Women of Worth alumnae, who stand for a diverse range of causes and inspirational stories. From a survivor of conversion therapy who is teaching women in similar situations how to cope and thrive, to a teenager tackling hunger and homelessness in her community, the multifaceted Women of Worth are embracing their worth and instilling it within others.
Since 2005, L'Oréal Paris has partnered with Points of Light, the world's largest organization dedicated to volunteer service, to orchestrate the call for nominations and welcome Honorees within the fold as shining examples of how giving back can truly change the world. Each of the Women of Worth will receive $10,000. One National Honoree, selected by popular vote, will be awarded an additional $25,000 for her work. All 2020 Honorees will be recognized and celebrated later this year.
For more information about the Women of Worth, to nominate a fearless woman making a difference in the world, or to learn more about past Honorees, visit www.WomenofWorth.com.
For more information on Points of Light's innovative programs, campaigns and events, visit www.pointsoflight.org.
About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women. And for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, Age Perfect and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LorealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).
About Points of Light:
Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a difference, creating healthy communities in vibrant, participatory societies. Through affiliates in 200 cities across 37 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 14 million hours of service each year. We bring the power of people to bear where it's needed most. For more information, go to www.pointsoflight.org.
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SOURCE L’Oréal Paris
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