L'Oréal Paris Celebrity Experts Sir John and Mara Roszak Decode the Season's Hottest Beauty Trends

Trend 1: Berry Lips
RUNWAY SPOTTED:  Jason Wu, Public School, Marc Jacobs, Alice & Olivia. Sir John recommends a monochromatic makeup look to make berry lips pop. To start, line the lips with a berry lip liner, and then fill in the lips with Colour Riche Matte Lipstick in Doesn't Matte-R. Sir John's secret is to use the berry lip liner as an eyeliner as well for a bold, finished look.

Trend 2 – Metallic Lids
RUNWAY SPOTTED: Emporio Armani, Balmain, Alexis Mabille, Ellie Saab. Contrary to what some may believe, metallic eyes are a great look for any occasion. "It's important to anchor the eyes to ensure they don't look puffy with the metallic eyeshadow," says Sir John. Metallic eyes can be easily achieved with Infallible Paints Metallic Eyeshadows and paired with a waterproof eyeliner and mascara.

Trend 3 – Bold Lashes
RUNWAY SPOTTED: Chanel, Jeremy Scott, Tadashi Shoji, Junya Watanabe. Bold lashes complete any look and are easy to achieve with the new Voluminous Lash Paradise Mascara. Sir John raves, "It's such a great mascara that you don't need to do much for a bold look." He recommends applying 3-4 coats to ensure the eyes really pop.

Trend 4 – Tousled, Loose Waves
RUNWAY SPOTTED: La Perla, Max Mara, Dior, Jenny Packham. When it comes to wavy hair, it's important to use hydrating products that won't weigh it down. Mara says, "I love the EverPure Moisture collection from L'Oréal Paris because it leaves hair hydrated and soft without stripping the color." After washing, Mara recommends spraying L'Oréal Paris Advanced Hairstyle Boost It Air-Blown Texture Mist to add volume and texture followed by L'Oréal Paris Elnett Satin Hairspray to lock the hair in place.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.  The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris'iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Contact:
Jacqueline Glasner at Alison Brod Marketing + Communications
(212) 230-1800, [email protected]

SOURCE L'Oreal Paris

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