L'Oréal Paris Celebrity Makeup Artist Sir John Encourages People To Go Bold … With Their Makeup

Sir John says, "Metallic and color block makeup are the looks I keep coming back to with all my clients. If you are looking for a quick way to add color and texture, try playing up your favorite features with either technique. But sometimes, a bold lash is the only thing you need to create a bold and dramatic look."

METALLIC MAKEUP:
To achieve a metallic makeup look focused on the lip, Sir John suggests balancing brightness with an opposite matte texture. To do this, apply a matte foundation on skin like Infallible Total Cover to contrast the more daring and high-impact Infallible Paints Metallic Lipcolors. To keep the focus on the lips, leave eye makeup minimal and finish with a glowy cheek using True Match Lumi Liquid Highlighter.

A second way to rock the metallic trend is to wear metallics on the eyes. Similarly, Sir John recommends applying Infallible Paints Metallics Eye Shadow with a matte lip in order to balance the brightness. Again, finish off this look by lightly illuminating the cheeks with a golden light reflective product like True Match Lumi Liquid Glow Illuminator.

COLOR BLOCK MAKEUP:
Sir John recommends using an intensive eyeliner and a lip color in velvety matte finishes for a bold color block look. Use colors that will pop against one's skin tone.

For fair skin, try a pink lip and cobalt eyeliner or mascara. For medium to tan skin, try an orange lip and violet eyeliner. For deep skin, try a purple lip and ivy green eyeliner. Sir John suggests Infallible Paints Eyeliner and Colour Riche Matte Lipstick. 

BOLD LASHES:
Dramatic lashes are always in style and are a simple way to make a bold statement. Sir John suggests starting out with Voluminous Lash Primer. Allow time to dry before applying eyeliner, like Voluminous Liner Noir to the entire lash line, followed by Voluminous Lash Paradise Mascara in Blackest Black. Wait a few minutes for the mascara to dry, and apply a second coat for added volume and drama. For extra curl, use Voluminous Lash Paradise Waterproof Mascara – the waterproof formula curls the lashes and gives them a hold, just like hairspray. Finish bold lashes off with soft skin, rosy cheeks and a favorite lip color.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.  The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris'iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Contact:
Jacqueline Glasner at Alison Brod Marketing + Communications
(212) 230-1800, [email protected]

SOURCE L'Oreal Paris