L'Oreal USA Announces Strategic Partnership with Powa to Deploy PowaTag's Mobile Technology

News provided by

Mar 12, 2015, 11:00 ET

NEW YORK, March 12, 2015 /PRNewswire/ -- L'Oreal USA, the largest subsidiary of the L'Oreal Group, today announced a partnership with acclaimed mobile platform PowaTag.

PowaTag's unique technology can transform any consumer touch point, from print and TV advertising to eCommerce, retail stores and social media into a platform for mobile transactions, promotions and more on a person's smartphone. Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

"L'Oreal has led the beauty industry for more than 100 years because of our unrelenting drive to innovate for our customers," said Marie Gulin-Merle, Chief Marketing Officer at L'Oreal USA. "Through this exciting partnership with PowaTag, we see a new way to merge the online and offline worlds of our customers, adding value to their lives and bringing ease and convenience to their mobile shopping experiences."

"L'Oreal has recognized the great potential to engage with their customers anytime, anywhere with PowaTag," said, Dan Wagner, CEO and founder of Powa Technologies. "PowaTag provides a way for consumers to deepen their engagement with their favorite brands and being one of the world's largest advertisers, the possibilities of what can be achieved for L'Oreal through a smartphone are endless. Mobile devices have become the go-to method for people to explore and connect with brands and PowaTag is rapidly becoming the standard for the world's leading companies."

About Powa Technologies

Powa Technologies is an international commerce specialist that creates technologies that enable a seamless consumer experience across all purchase channels: online, offline and everywhere. With its next-generation solutions PowaTag, PowaPOS and PowaWeb, Powa removes the final barriers to instant global transactions through a revolutionary instant mobile payment technology, the first fully integrated tablet POS platform, and advanced cloud-based ecommerce solutions. Significant investment capital has accelerated company growth, attracting the industry's finest subject matter experts to conceive, build and deploy innovative commerce technology at the heart of both merchants' and brands' future omni-channel selling strategies. Powa Technologies is headquartered in London, UK, with offices in New York, Atlanta, San Diego, Miami, Toronto, Paris, Madrid, Stockholm, Berlin, Amsterdam, Milan, Hong Kong, Taiwan, Singapore and Shanghai. PowaTag In Action - https://www.youtube.com/watch?v=or0L7UnaP6g

About L'Oreal USA

L'Oreal USA is the largest subsidiary of the L'Oreal Group, the worldwide leader in beauty. L'Oreal USA manages a portfolio of 30 iconic beauty brands, including Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kerastase, Kiehl's, Lancome, L'Oreal Paris, Matrix, Maybelline New York, NYX, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beaute. In addition to its corporate headquarters in New York City, L'Oreal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSA.