Lorenzo Maggiore, BUG-A-SALT inventor and CEO, announces the launch of the redesigned and more deadly "Camofly" BUG-A-SALT 2.0

SANTA MONICA, Calif., Feb. 5, 2015 /PRNewswire/ -- Inventor, artist, and CEO Lorenzo Maggiore announces the launch of the new, more powerful, and deadlier than ever BUG-A-SALT 2.0.  Inspired by his father, a veteran of the US Marine Corp, and the breakout hit film AMERICAN SNIPER - Mr. Maggiore is launching an Indiegogo campaign, and dedicating his limited "Camofly" edition to the men and women who have served our country. BUG-A-SALT has pledged to donate five dollars from each BUG-A-SALT sold to a military veterans fund, with the goal of raising over $50,000 for veterans. The BUG-A-SALT 2.0 is available to customers through the company's Indiegogo campaign, which launched on February 5^th.

The BUG-A-SALT 2.0 Indiegogo campaign can be found here: http://igg.me/at/camofly2

Insect hunting as sport entered the 21st century when the BUG-A-SALT gun was launched on Indiegogo, in 2012, raising over $577,000.  The BUG-A-SALT is like a miniaturized shotgun, which uses ordinary table salt as a lethal, non-toxic projectile.  The BUG-A-SALT has an accuracy range of within three feet, leaves bugs whole for easy cleanup, and is a surefire fun way to enjoy a disgusting task. 

CEO Maggiore states his "product has been perfected with more power, using less salt - and clearly surpasses the original engineering and design".  Giving back to the community is an important value for Skell Inc. and Lorenzo explains, "BUG-A-SALT has had a great success story and I'd like to return some of my good fortune to help veterans. My father served this country as a Marine, and I feel a large part of my good fortune is due to his principals and morals, and I'd like to honor his memory."

The 2012 launch of the BUG A SALT on Indiegogo led to a Wall Street Journal front-page story featuring Lorenzo and the BUG-A-SALT gun.  Ultimately, all of the press BUG-A-SALT received from Indiegogo, led to millions of video views online, and tremendous sales growth over the past two years, and we feel this will translate well into a charitable cause.

Indiegogo has produced a short documentary on BUG-A-SALT and as part of their Indiegogo Docs series it is premiering with the campaign. LINK: http://youtu.be/9m2Q8NwBF94

About Skell Inc.
SKELL INC. is the brainchild of CEO and inventor Lorenzo Maggiore and serves as the holding company for the BUG-A-SALT product and merchandise, and was formed in 2009 in order to develop, manufacture, and distribute the BUG-A-SALT gun and register its trademarks and patents.  The original BUG-A-SALT gun has received over 5 million views online, with features appearing in the Wall Street Journal, Yahoo! News, BUZZ FEED, Huffington Post, Wired, Gawker, and Reddit.  In addition, Mr. Maggiore and the BUG-A-SALT have been featured on many local news outlets, appearing recently on national Television during episodes of AMAZING ACTS OF SCIENCE and AMERICAN MAKERS.  Sales have increased rapidly since the launch of a targeted advertising campaign on cable (fall of 2014), and in 2015 Skell began to sell larvae that will grow into maggots so consumers can hatch flies to use for target practice during the winter. Please visit us at www.bugasalt.com.

MEDIA CONTACT: Jordan McCollom
Email: [email protected]  
Phone: 310 392-3288 

SOURCE Skell Inc.

Related Links

http://www.bugasalt.com