Lori Dicker Named SVP, Digital and Social at Walton Isaacson

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Oct 13, 2015, 12:00 ET

CHICAGO, Oct. 13, 2015 /PRNewswire/ -- Lori Dicker has joined Walton Isaacson as SVP, Digital and Social, effective immediately.

In her new position, Dicker will leverage her vast experience in digital and social to deliver compelling and innovative brand engagement solutions across multiple platforms.

Dicker, who has over 15 years of experience leading strategic digital and social media programs with an extensive background in brand marketing, including CPG, lifestyle, and entertainment, has worked on both the agency and client side where she has collaborated with all practice teams to develop immersive, multi-channel campaigns. She has held leadership positions at Weber Shandwick, Social @ Ogilvy and Walt Disney Company, among others, heading up strategic communications initiatives in the digital space and working with clients like SC Johnson, Kimberly Clark, Kraft, General Mills, Bank of America, Fox, Warner Bros. and MTV.

She began her agency career with a focus on theatrical, broadcast and home entertainment marketing leading the 20th Century Fox account, first with Omnicom's Organic as GM of the Digital Entertainment practice, and then with Publicis' Moxie Interactive where she led the West Coast digital and social media practice team. She went on to lead social media strategy in-house for the Walt Disney Company, leading social programs for tent pole and digitally-driven campaigns including Disney Parks and Resorts' Let The Memories Begin, TRON: Legacy, and Epic Mickey. Dicker also managed over 250 Disney-owned profiles across the social space.

"Digital and social media are reshaping and enhancing the power of creative storytelling," Dicker said. "I'm excited to be part of Walton Isaacson and an agency culture that integrates a digital-first, multi-platform approach to strategic planning."

At Walton Isaacson, Dicker will report to agency co-founders Aaron Walton and Cory Isaacson. Commenting on Dicker's hire, Isaacson noted, "We found in Lori a leader who is deeply ingrained in and passionate about digital culture and the dynamics of community-building which is our purpose in marketing."

Walton added, "We were looking for a digital strategy leader with entrepreneurial chops who has worked with brands to develop customized strategies for digital and social whether it be through apps and websites, influencer engagement, content marketing, social or anything else. Lori's that person."

About Walton Isaacson

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. Walton Isaacson, "The Planet's Most Interesting Agency," offers marketing specializations that include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. WI is headquartered in Chicago and Los Angeles, with additional offices in New York, Miami and Tokyo. For more information on Walton Isaacson please visit www.waltonisaacson.com.

SOURCE Walton Isaacson