Lori Traczyk Returns To Rubenstein Public Relations As Senior Vice President

Aug 22, 2013, 15:43 ET from Rubenstein Public Relations

NEW YORK, Aug. 22, 2013 /PRNewswire/ -- Richard Rubenstein, president of Rubenstein Public Relations (RPR), announced today that Lori Traczyk has returned to the firm as a Senior Vice President to support the agency's luxury real estate practice.  Traczyk's public relations career spans more than 20 years, the majority of which has been focused in luxury lifestyle, travel and tourism, real estate and entertainment, including prior affiliation with Rubenstein Public Relations.

(Photo:  http://photos.prnewswire.com/prnh/20130822/NY68308 )

Previously, Traczyk was most recently a partner at Finn Partners, a division of Ruder-Finn.  Prior to the merger with Finn Partners, she was a senior vice president at M. Silver Associates where she represented top-tier clients in the luxury travel and real estate industries, including Singapore Tourism Board, Emirates Airline, Changi Airport in Singapore, Greater Fort Lauderdale Convention & Visitors Bureau, Visit Florida, Visit Denmark, The Residences at Ritz-Carlton Grand Cayman and Fortuna Realty Group.  Additionally, she launched hotel openings for Capella Hotels & Resorts' Capella Washington D.C., Georgetown; Eventi, a Kimpton Hotel in New York; and St Giles Hotel New York.

"We are excited that Lori has returned to Rubenstein Public Relations as Senior Vice President," Rubenstein said. "Lori's vast experience in luxury lifestyle, travel and tourism, real estate and entertainment make her a strong asset to the RPR team. We look forward to using her expertise to expand our real estate practice area."

Traczyk's vast industry experience includes capabilities in account management, media relations, crisis communications, partnerships and promotions, and creative program development.  At RPR, Traczyk works with clients including 150 Charles Street, Walker Tower, Michael Shvo and Brown Harris Stevens.

In the past two years, Traczyk directed the public relations for the award-winning Greater Fort Lauderdale's "Hello Sunny" and "Defrost Your Swimsuit" marketing consumer travel campaigns, which was recognized as the 2013 Americas region Gold and Platinum SABRE Awards, Gold at the HSMAI Adrian Awards 2012, PRWeek Awards 2013, the PRSA New York Big Apple Awards 2013, the 2013 Hermes Creative Awards (Platinum Award), and the 2013 Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns (Gold).  

Traczyk also has previous experience as a Vice President at RPR, where she worked with real estate and entertainment brands, events and personalities including Halstead Property, Trump Magazine, Robert F. Kennedy, Jr., the Country Music Awards, General Maritime Corp., and author and nutritionist Dr. Stuart Fisher.

About Rubenstein Public Relations

Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services.  Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients.  We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors.  (www.rubensteinpr.com)


SOURCE Rubenstein Public Relations