LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- The Los Angeles Dodgers announced today that Walton Isaacson (WI) has been named the team's advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.
"The Dodgers are excited to welcome Walton Isaacson to the team," said Rosen. "We look forward to the start of Dodger baseball and a working relationship with WI that will help to elevate our club's marketing and creative objectives."
"We're thrilled to be associated with one of the world's most iconic sports franchises," states Aaron Walton, co-founder of WI. "The Dodgers are essential to the lifeblood of Los Angeles, and we look forward to working with Lon Rosen and his colleagues in what is truly an exciting new era at Chavez Ravine."
Walton Isaacson, one of Advertising Age's Small Agencies of the Year, leapt from eighth to second place in Black Enterprise's June 2012 annual ranking of the most successful black-owned advertising agencies in the United States.
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About Walton Isaacson
Founded in 2005 by industry leaders Aaron Walton and Cory Isaacson, Walton Isaacson is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging sports, entertainment and pop-culture, as well as cultural expertise in African American, Hispanic and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. WI has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Charitybuzz, One.org, Avión Tequila, Jim Beam's Courvoisier, Skinnygirl, Kilbeggan, Basil Hayden & Knob Creek Brands, Verizon Wireless, General Mills, Unilever's Clear, Axe, Dove & Degree Brands, Aquafina and Samsung.
About The Los Angeles Dodgers
The Los Angeles Dodgers franchise, with six World Series championships and 21 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience at Dodger Stadium, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history, and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com.
SOURCE Walton Isaacson