Lose It! kicks off the New Year by launching strategic partnerships with FITNESS magazine and EatingWell magazine

BOSTON, Dec. 29, 2014 /PRNewswire/ -- Lose It!, the fastest-growing consumer weight loss company, welcomes two new strategic partners: FITNESS, the powerhouse print & digital magazine reaching millions of women each day; and EatingWell, the James Beard Award-winning print & digital nutrition publication. These partnerships continue to propel explosive growth for Lose It!, as they take a bite out of the $60B health, fitness and consumer weight loss market.

"FITNESS and EatingWell are terrific strategic partners for us," says Charles Teague, Lose It! CEO, "More than 100 million women make Meredith, the parent company of FITNESS and EatingWell, part of their lives every day through quality content. These publications provide top programming for people looking to be healthier, which make them a perfect complement to Lose It!. We're also thrilled to be kicking-off the Make Healthy Happen Challenge with both FITNESS and EatingWell (makehealthyhappen.com). This four-week challenge provides anyone that signs up fantastic FITNESS and EatingWell content including meal ideas, new ways to exercise and extra motivation to get healthy in the new year."

FITNESS and EatingWell are excited about teaming up with Lose It! as well and for what it'll mean for their audiences:

"We all make resolutions to lose weight, eat better and move more each year, but it can be difficult to maintain our goals," says Betty Wong, Editor-in-Chief, FITNESS magazine. "The Make Healthy Happen Challenge puts all the tools you need, including our Better Body Plan workouts, at your fingertips and makes it easier than ever to get your year off to a healthy start."

By tracking meals and workouts with Lose It!, participants can also earn points and enter for a chance to win four weekly sweepstakes prizes and a Grand Prize at the end of the program.

To join, participants can sign up online at MakeHealthyHappen.com by Jan. 5, 2015, when the challenge kicks off. Through Jan. 30, the campaign provides integrated content from FITNESS and EatingWell magazines, including daily recipes for healthy meals under 500 calories and a four-week workout plan, on the site.

"Healthy eating is an essential part of weight loss," says Jessie Price, Editor-in-Chief, EatingWell magazine. "But people often associate good-for-you food with bland and boring. With this program, users can access a healthy eating plan that will help them shed pounds and also show that healthy can be delicious."

About Lose It!
Lose It! (www.loseit.com) is the fastest-growing consumer weight loss program that empowers people to discover and embrace life-changing habits that make it easier to live a healthier lifestyle and achieve their weight loss goals. With millions of successful members, Lose It! is the most comprehensive, personal weight loss program, giving members the ability to create goals, track nutrition and exercise, start and participate in challenges and achieve and maintain success. Members benefit from a convenient weight loss experience that delivers personal recommendations, insights and results to meet each unique lifestyle. Lose It! is powered by proven nutrition science, robust behavioral data and customer-centered software development, making it one of the top grossing Health and Fitness apps in the App Store. Lose It! is weight loss that fits.™ Visit us online at: loseit.com | Facebook: facebook.com/loseit | Twitter: @loseit | Instagram: Instagram.com/loseit.

About FITNESS Magazine
Launched in 1992, FITNESS fuels women with strategies, motivation, and ideas for living healthy, active lives. Whether the aim is to lose weight, get strong, or eat more nutritiously, FITNESS gives its readers the tools to achieve their goals. Through its vibrant pages, tablet enhancements, and online tools, the brand delivers fun and effective workouts, easy and delicious food, and the latest health and beauty information with one result in mind: Bring success to every body. FITNESS is published 10 times a year by Meredith Corporation (NYSE: MDP; www.meredith.com), with a rate base of 1.5 million and an audience of 9.1 million readers. Fitnessmagazine.com is a destination that inspires more than 4.5 million unique visitors per month to live healthier every day. Visit us online at: www.fitnessmagazine.com | Facebook: Facebook.com/fitnessmag | Twitter: @fitnessmagazine | Instagram: Instagram.com/fitnessmagazine.

About EatingWell Magazine
Launched in 2002, EatingWell is a leading source of science-based nutrition advice, inspiring articles about food, farms and cooking, and delicious, healthy recipes. EatingWell is a fast-growing multimedia brand in the expanding healthy-eating sector. Its core mission is to make healthy eating a joyful way of life. In 2013, EatingWell was named to Advertising Age magazine's "A-List" as one of the "Top 10 Magazines of the Year." EatingWell is published six times a year by Meredith Corporation (NYSE: MDP; www.meredith.com), with a rate base of 850,000 and more than 4.1 million readers. The brand has diversified to multiple formats, including a content-rich website that reaches over 5 million unique visitors per month, content and brand licensing, custom publishing and consumer cookbooks. Additional information may be found at www.eatingwell.com | Facebook: https://www.facebook.com/EatingWell | Twitter: @EatingWell

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SOURCE Lose It!

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