NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Lotame, the DMP that helps publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data, today announced a series of important growth milestones. In the past 12 months, the company has expanded its customer base by 113%, increased audience impressions by 370%, and grew year-to-date recurring revenue by 80%.
To support growing demand, Lotame established new headquarters in the United Kingdom and Singapore, and increased its employee base by more than 20%. The company also added a number of senior executives to its management team, including Chief Revenue Officer Kevin Kohn, Chief Financial Officer Mike Sullivan, Director of European Business Development Chris Hogg, and Managing Director of Asia Pacific Mathew Ward.
"It has been a huge year not only for Lotame but for the DMP and ad tech space as a whole," said Andy Monfried, founder and CEO of Lotame. "The surge in DMP adoption is evidence that publishers and marketers on a global scale are realizing the impact that leveraging Big Data and an audience-driven approach can deliver in terms of revenue, efficiency and performance."
Lotame's new clients in 2013 include publishers, networks, marketers and agencies worldwide such as Dentsu Mobius, SheKnows, Epoch Times, POLITICO, Media iQ, and Mediative.
The company's new partners also represent the industry's most trusted technology platforms and data providers, including IBM, [x+1], Google DoubleClick for Publishers (DFP), Right Media Exchange, The Media Trust, TubeMogul, PubMatic, AddThis, AdMobius and Medicx Digital.
"The need to employ best-in-class data management solutions to effectively target audiences grows ever more important for digital publishers and marketers in the APAC region," said Kevin Wong, Regional Trading Director of Dentsu Mobius. "With Lotame, we'll be able to address this critical demand and empower our clients to leverage their data assets to drive powerful insights and improve overall campaign performance."
Lotame continues to deliver new DMP innovations, including the recent launch of Lotame Syndicate™, a sophisticated data management solution that gives publishers and advertisers a permission-based system with the ability to share first-party data in a safe and secure way.
In Q4 2013, the company also plans to launch Lotame Insights, a new analytics solution that will give publishers the ability to measure and improve campaign performance in real time.
Lotame is the DMP for Maximum Audience Impact - helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We're dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we're doing things that others haven't thought of yet. To learn more, visit lotame.com.