NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, and The Media Trust, the leading provider of ad security monitoring and transparency solutions, today announced a technology partnership that gives publishers, ad networks and brands access to the most advanced data protection solution in the market. Through the partnership, The Media Trust will extend Lotame's current tag management capabilities with enhanced transparency into all activity occurring through direct and third-party advertising tags on clients' websites.
Clients using Lotame's core offering, Crowd Control®, the company's feature-rich data management platform (DMP), will now be able to protect their online audience data with full visibility and control over data collection activities. Publishers, ad networks and brands can easily take advantage of quick implementation and a proven method of capturing third-party tags that they otherwise may have missed.
The Lotame Data Protection Solution, powered by The Media Trust, protects revenue and online reputation by allowing Lotame's clients to:
- Stop data theft by monitoring third-parties firing tags on their website(s);
- Access customized alerts and transparency reports for the approval of tags on their website(s);
- Maximize revenue by monitoring and leveraging third-party data tracking on their website(s); and
- Ensure that encryption is maintained throughout the entire website or network.
"Combining our technology with Lotame's Unifying DMP gives clients the most comprehensive data protection solution on the market," said Alex Calic, Chief Revenue Officer of The Media Trust.
"The new data protection solution enhances our already existing tag management offering, by closely monitoring and protecting data across the board for our publishers, networks and brands," said Andy Monfried, Founder and CEO of Lotame. "Clients using our Unifying DMP can rest assured they have full visibility of all third-party activities conducted on their websites."
Crowd Control allows for the collection, organization, and activation of audience data from any source. Publishers, Networks and marketers can collect online, offline, CRM, mobile, and web analytics data into one platform to be used for audience targeting and optimization, insights, data portability, content optimization, data monetization and more.
Lotame is the global leader in unifying data management, empowering innovative publishers, networks, and brands to unlock the full value of their audience data. Clients leverage Lotame's Unifying DMP, Crowd Control® to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit www.lotame.com.
About The Media Trust Company
The Media Trust is the leading provider of ad security monitoring and transparency solutions to the online and mobile adtech ecosystem. Over 500 DSPs, ad exchanges, ad networks, SSPs and publishers utilize The Media Trust's technology to identify potentially malicious code behavior, unknown data activity and otherwise unwanted creative running through their platforms or on their web sites. The company maintains the largest global infrastructure for geographic and behavioral targeting verification to ensure ad campaigns are delivering correctly, reducing discrepancies and make-goods in the process. For more information, visit www.themediatrust.com.