Lotus Entravision Reps Expands Radio Station Portfolio in San Diego

SANTA MONICA, Calif., Feb. 10 /PRNewswire/ -- Lotus Entravision Reps (LER), the joint venture radio-sales rep firm representing more than 125 Spanish-language radio stations, today announced it has added two new top rated stations owned by MVS Radio, XOCL-FM/La Mejor and XGLX-FM/Exa in San Diego, to its growing portfolio.  

With these additions and its existing representation of Imagen Group's XLTN-FM/Radio Latina, LER now represents the top three Spanish-language radio stations in the San Diego market, the 14th largest Hispanic DMA in the U.S.  

"Through this partnership with MVS and our existing relationship with Imagen, we're now able to offer the most effective and focused way for national advertisers to reach the highly coveted Hispanic community in the San Diego region," said Phillip Woodie, President of LER. "We look forward to working with our new partners to further advance advertising opportunities on these leading stations."

"LER's successful track record, in-depth knowledge of this market and close relationships with the nation's leading advertisers makes them the ideal partner for us.  We are pleased to announce this new relationship and are confident in LER's ability to offer new, creative advertising options for national advertisers on XOCL-FM/La Mejor and XGLX-FM/Exa," Manuel Romero, International Director, MVS International Corp.  

XOCL-FM 99.3/La Mejor is San Diego's Hispanic and Regional Mexican leader according to most recent Arbitron PPM data ratings. The station has also been named the "Top Ranked Spanish Language Station" in the market by Radionotas.

XGLX-FM 91.7/Exa is San Diego's Spanish Pop leader and the fastest growing Spanish-language station in the first 8 months of PPM ratings.  

XLTN-FM 104.5/ Radio Latina is a true heritage radio property in San Diego and is the exclusive Spanish Contemporary station in the region.  

About Lotus Entravision Reps

Lotus Entravision Reps (LER) specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 125 Spanish-language radio stations in 36 of the top 50 U.S. Hispanic markets. LER's portfolio of media partners includes industry leading broadcasters Lotus Communications, Entravision Communications, Border Media Partners, Bustos Media, Lazer Broadcasting, MVS, Tejas Broadcasting and The Imagen Group. LER is headquartered in New York City with regional offices around the country.

About MVS Radio

MVS Radio is the largest operator of FM stations in Mexico. MVS currently owns and operates a total of 80 radio stations in the United States Mexico, Guatemala, El Salvador, Honduras, Costa Rica, Panama and Ecuador. The stations' formats consist of 52 Latin Pop (Exa), 27 Regional Mexican (La Mejor), 2 Adult Contemporary (Globo) and the #1 news station in Mexico City (102.5).

SOURCE Entravision