TALLAHASSEE, Fla., Dec. 5, 2016 /PRNewswire/ -- In 2016, the internet welcomed Partsology.com. Partsology is an online auto parts store selling engine parts like Timing Belt Kits, Engine Rebuild Kits, Pistons, Oil Pumps, Sealing Sets, Power Steering Pumps and more.
So what's the news here? Like any business trying to break into a saturated market, the masterminds of this new project made a detailed SWOT analysis, came up with a plan, and executed with precision. Opening a new store online is like opening a store in the middle of the desert. The challenge at hand was to gain new customers and keep them for life. They envisioned their customers' purchase experience, and wanted it to be special.
One of the planners said, "When people shop at Partsology they should fall in love with our store!" This is a great way to put it. When people fall in love, they can't wait to see the person again, and can't stop talking about them. In the same way, Partsology's goal is to wow each customer so much that they become long-term loyal customers, who can't help but share their experience with others. The approach to achieving this feat focuses on five pillars: Free Next Day Delivery, High Quality Parts, Excellent Prices, Great Customer Service and an Easy to Use site.
Free Next Day Delivery: People love the convenience and savings of online shopping. A few keystrokes and clicks of a mouse, while saving a few bucks, beats having to drive to a store and wait in line at the register. But what if a customer needs the item pronto? With some product types, like toys or clothing, people can practice patience and discover the spiritual benefits of delayed gratification, but other time-sensitive products, like auto parts, are needed ASAP.
When a car breaks down, can a person wait 3-4 days for the replacement to arrive? When a mechanic's customer is calling off the hook, can he afford to wait 3-4 days? The answer is no. Then, if they need the parts to arrive ASAP they should just pay for Expedited Delivery right? Wrong. One of the main reasons people turn to the internet is to save a few bucks, and when they find themselves having to pay for expedited delivery they're now eating into whatever they hoped to save.
Partsology concentrated its efforts on building strong relationships with suppliers located throughout the country and investing in state of the art software and hardware, which allows them to promise Free Next Day Delivery on all orders. The goal here is not only to attract new customers, but to make life-long repeat customers. So far, Partsology's customers have been enamored by the free next-day service. A senior technician from a shop in Philly said, "I saw their Free Next Day sign, gave 'em a shot, but didn't think the Timing Belt Kit would actually get here the next day… When I got it the next morning, I was shocked. We immediately bookmarked the site and been buying from 'em since."
High Quality Parts and Excellent Prices: In 1975, the great economist and Nobel Laureate, Milton Friedman, popularized the phrase "There ain't no such thing as a free lunch." Free Next Day delivery is truly free for the customer, but for Partsology "it ain't." FedEx Overnight shipping labels are expensive. Partsology could have inflated the price of its products to cover the extra costs of delivery, but they also understood clearly that price is a major reason why people shop online, so they opted to keep the parts competitively priced and find other ways to save on costs.
One cost they focused on reducing was the cost of returns and refunds. Partsology carefully vetted its parts suppliers using strict quality control methods to ensure they only carried the highest quality parts. Like this, they killed two birds with one stone. They protected their margins from the high cost of returns, and gave their customers another reason to fall in love. A customer who buys on Partsology will get their parts the next day and at a great price without sacrificing quality.
Great Customer Service and Easy to Use Site: Free Next Day Delivery, High Quality Parts and Great Prices are strong reasons for anyone to become a life-long customer, but more is needed for true love to exist. Los Angeles Laker and serial entrepreneur, Magic Johnson, once said, "When you face a crisis, you know who your true friends are." Sometimes, customers need help during or after their purchase. A customer never forgets when a store offers great service.
At Partsology, Customer service reps are called Partsologists. They undergo an intense 3 week training before they can even answer a message or phone call. Through this training, they become prepared and equipped to provide useful assistance to customers who need it. Partsologists, are easy to get a hold of. During business hours, the site has a chat box at the bottom of every page offering instant assistance. Reps are also available by phone and email. To keep reps' availability high and minimize call wait times, Partsology focused on reducing the need to contact a rep in the first place by creating an easy to use site.
The minimalist design of their homepage sets the tone for the rest of the site. It consists of their logo on a white background and a prominent Year, Make & Model search in the middle. Action buttons throughout the site and important details like prices are easy to spot with colors that stand out, and their checkout process can be easily and quickly completed on a single page. All this contributes to a smooth and hassle-free shopping experience, which is the finishing touch for a site that delivers high quality parts with lighting speed.
It's exciting to see what Partsology has brought to the online auto parts world. These words are easy to say "Free Next Day Delivery," "High Quality Parts," "Excellent Prices," "Great Customer Service" and "Easy to Use Site," but turning these promises into reality was no easy task. Partsology's arduous efforts to create the best shopping experience will be richly rewarded with thousands of repeat customers, who fall in love after their first purchase.
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