Love Good Fats, Fonterra Brands Tap SRW to Drive National Awareness

CHICAGO, Dec. 20, 2018 /PRNewswire/ -- SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, today announced it has partnered with Love Good Fats and Fonterra Brands to build national brand recognition for these global brands in the US market. The agency's work for both brands will focus on targeted digital media to drive awareness, and promote each brand's growing distribution in natural and specialty channels. 

"We are all about working with experts, and SRW has a proven track record of launching natural foods brand to US consumers. As we prepare to launch our products at Whole Foods nationwide this January, we know SRW is the right partner to help us connect with passionate, health-minded consumers," said Suzie Yorke, Founder and CEO of Canada's number one selling bar SKU*, Love Good Fats.

In addition to taking on work with Love Good Fats, SRW is partnering with global dairy mainstay Fonterra Brands to introduce their Anchor brand of high quality, New Zealand-made products to the United States. SRW began working with Fonterra this summer to reimagine their block cheese packaging for US launch.

"I wanted to do something different to stand out on the crowded, competitive US shelves," said Fonterra US Retail Marketing Manager Megan Patterson. "SRW achieved a vision for our brand that trumpets the high quality nature of our product through packaging, and they're the perfect partner to shout our message from the digital rooftops when the packaging lands in store this spring."

SRW has planted a firm flag targeting natural consumers, having grown and extended its relationships with long-time clients Simple Mills, Kite Hill, Diamabrush, and Portland Pet Food, to boot.

"It's a good time to be a hooligan," said SRW co-founder and COO Kate Weidner. "We launched three years ago with the notion that there were brands out there seeking a different way of doing business, and consumers out there seeking authentic communication from those brands. It turns out, we're on to something, and we couldn't be more excited about the growth of the agency, and shared growth of our partners, in 2019."

To learn more about quitting advertising, visit srw.agency.

*#1 and #2 top selling SKUs, most stores January-September 2018, based on retailer feedback.

About SRW

With broad experience in film, journalism and digital content, the SRW founders' paths merged in the ad world. Now, they are creating a new world that meets clients' evolving needs and fulfills their passions as storytellers. An independent, full-service marketing agency with a penchant for growing natural health and wellness brands, SRW specializes in creating and converting communities through content. Learn more at srw.agency.

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