Love Lunch Again: Aladdin Declares July 25th National Love Your Lunch Day

SEATTLE, July 23, 2012 /PRNewswire/ -- Aladdin®, a brand of PMI and creators of the iconic character lunchbox, is on a mission to rekindle the lunch-love with a new summer holiday.  Starting in 2012, the last Wednesday of every July will officially honor Love Your Lunch Day, a celebration of food, friends and summer lunch hours enjoyed in the sunshine.

With the gourmet food truck trend sweeping the nation, Aladdin saw the perfect vehicle for introducing the Love Your Lunch Day mission. To celebrate the inaugural Love Your Lunch Day and spread lunch-time joy, Aladdin is partnering with 20 food trucks in cities nationwide to surprise and delight lunchers with a simple, inspiring message: grab a pal, eat great food, and Love Your Lunch.  To help foster the lunch love, each truck is giving away Aladdin reusable lunch containers and coupons. Aladdin is also hosting a facebook contest for participants far and wide to Love Your Lunch from home or office.

"Lunch used to be fun, and we say it still should be," said Jenn Ottele, Aladdin Marketing Manager at Pacific Market International (PMI). "If blueberry pie and hugging have commemorative 'days,' then why not lunch? Aladdin believes that the importance of taking some time out of the workday to enjoy a meal can't be overstated. That's why we're celebrating it and asking people, if just for one day, to leave their desks, step away from the spreadsheets, grab some great food and really enjoy their lunch."

On July 25th, from Seattle to Boston, Los Angeles to New York, food trucks in select cities across the country will celebrate Love Your Lunch Day during mid-day hours for those who want in on the lunch-love.  Look for food trucks in these hot spots:

Austin – Chi'Lantro – at The Domain on Esperanza Crossing
Bentonville, Arkansas – The Greenhouse Grille – at the NW corner of Bentonville's Downtown Square
Boston – The Dining Car – at 602 Commonwealth Avenue
Chicago – The Slide Ride – at 600 W Chicago
Dallas – Nammi Food truck– at 2121 Flora Street
Denver – Quiero Arepas – at 1560 Broadway, Suite 2250
Houston – Ladybird Food Truck – at 1201 Main Street, corner of Dallas
Irvine, CA – The Lime Truck – at 18678 Teller
Los Angeles – The Green Truck – at Warner Brothers, 3300 Warner Boulevard, Burbank
Minneapolis – Hola Arepa – at South 6th Street & Marquette
Minneapolis/St. Paul – Fork in the Road - at Kellogg Boulevard between St. Peter & Wabasha
Nashville – The Grilled Cheeserie - at 500 Great Circle Road
New York Downtown Financial – The Bistro Truck – at Old Slip & Wall Streets
New York Central - Schnitzel & Things – at 27th & Park
Portland, OR – Brunch Box - at SW 5th and Stark
San Diego – The Green Truck – at 8690 Balboa Avenue
Seattle – Rainy Day Gourmet – at 414 Boren Avenue in South Lake Union, between Republican & Harrison
Washington, DC – Cirque Cuisine – at Franklin Park, 13th K Street NW

Once known for creating beloved childhood lunchboxes, Aladdin is all grown up and on a mission to help busy people everywhere Love Lunch Again.  Their product is all grown up, too. Aladdin's new Insulated To-Go Food Containers, a reusable version of the classic deli container, will be headlining at Love Your Lunch Day as a free gift with purchase of food, for those looking to love their lunch, everyday.

Aladdin's Insulated To-Go Containers are leak-proof, double-wall insulated, and microwave and dishwasher safe  – a great way to take food from home to work and back again.  They're now available in both 12oz and 24oz sizes at www.aladdin-pmi.com and at stores nationwide.  To find Aladdin adult lunch, kid lunch, and thermal beverageware, visit www.aladdin-pmi.com.

To learn more about Aladdin Love Your Lunch Day, visit: http://www.aladdin-pmi.com/love-your-lunch-day, or follow Aladdin on Facebook (facebook.com/Aladdin.pmi) and Twitter (@AladdinPMI), #LYLDay.

About Aladdin
Aladdin has been creating lifestyle products since 1908. From the character lunch boxes that many carried as kids, to the sleek mugs they use for their morning coffee today, Aladdin is committed to creating unique food and beverage solutions that fit your lifestyle. Products that are sustainable, stylish and functional. Products to love. To learn more about Aladdin, visit www.aladdin-pmi.com.

About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.

PRESS CONTACT
Alycia Cavadi, Momentum Media PR
[email protected]
617.875.5553

Jenn Ottele, PMI
[email protected]
206.256.1264

SOURCE Aladdin, a brand of PMI