NEW YORK, March 30, 2011 /PRNewswire/ -- Leading jewelry conglomerate Gitanjali Group (http://www.gitanjaligroup.com), in partnership with the multidimensional house of art, music, fashion, film and media, Yellow Fever Creative, (http://www.yellowfevercreative.com) is pleased to announce the launch of Love Universe (http://www.loveuniverse.com), a new brand of lifestyle jewelry born from a powerhouse of creativity, high-design and innovation.
Love Universe is a lifestyle jewelry collection marked with distinctive sensibility that brings together sterling silver, gold, diamonds and colored stones, all worked with new advanced technology. The collection will represent a look and feel for today's fashionable, creative woman looking to wear contemporary, high-quality, affordable luxury.
The collection will debut during JCK Las Vegas (http://www.jcklasvegasshow.com), with a reception hosted by well-known celebrities, then hit the market in June 2011 with price points ranging from $300 to $1,200 for unique collectible pieces. The marketing budget of $12MM for the first year will include selective initiatives and events and artistic collaborations.
Love Universe also plans to present co-branded collections signed by contemporary artists, fashion designers, supermodels, and creative celebrities from the acting and music world.
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SOURCE Love Universe