LRN Announces Commitment to Inspire Values-Based Leadership at the 2011 Clinton Global Initiative Annual Meeting

Commitment Timed with Publication of Expanded Edition of "HOW: Why How We Do Anything Means Everything" with a Foreword by President Bill Clinton

Sep 20, 2011, 09:01 ET from LRN

NEW YORK, Sept. 20, 2011 /PRNewswire/ -- LRN today announced its formal commitment to the Clinton Global Initiative (CGI), pledging to deepen organizations' dedication to values-based leadership. LRN made this announcement the same day Dov Seidman, CEO of LRN, addressed the topic in a keynote speech at the Clinton Global Initiative's 2011 Annual Meeting.  

In addition, John Wiley & Sons Inc. is publishing an Expanded Edition of Dov Seidman's book, "HOW: Why How We Do Anything Means Everything," tomorrow.  This new edition includes a foreword by President Bill Clinton and new thinking on why organizational and individual behavior – how – now matters more than ever and in ways it never has before.

"We have gone from connected to interconnected to a globally interdependent world. When the world is tied together this intimately, everyone's values and behaviors matter more than ever, because they impact so many more people than ever.  Therefore, how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others has never been more important," said Dov Seidman.  

LRN will work with a select and dedicated group of institutions from CGI's membership as part of its commitment to create a Practice Forum for Principled Leadership, Governance and Operations.

For an initial duration of two years, LRN will provide Forum member organizations education, guidance and tools that will allow them to shape how they operate, lead and govern as their greatest source of competitive advantage and embed their values into strategy and practice.  

"Our CGI Commitment is designed to help institutions rethink their leadership approaches, evolve from traditional modes of operating, corporate strategy and performance, uncover new sources of resiliency, innovation and growth, and generally measure how they do business to forge a path of progress and sustainable prosperity," Seidman continued.

About LRN: Inspiring Principled Performance

Since 1994, LRN has helped 15 million people at 700 companies worldwide simultaneously navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education and strategic advice helps companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance. In 2008, LRN acquired green strategy firm GreenOrder. LRN works with organizations in more than 100 countries, and has offices in New York, Los Angeles, London and Mumbai. For more information, visit or follow @LRNinc on Twitter.

About "HOW: Why How We Do Anything Means Everything"

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, "HOW: Why How We Do Anything Means Everything," by Dov Seidman (Published by Wiley on September 21, 2011; ISBN: 978-1118106372) explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of 21st century success and significance.  For more information on all things HOW, please visit and join the discussion at

About the Clinton Global Initiative (CGI)

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI) convenes global leaders to devise and implement innovative solutions to some of the world's most pressing challenges. Since 2005, CGI Annual Meetings have brought together nearly 150 current and former heads of state, 18 Nobel Prize laureates, hundreds of leading CEOs, heads of foundations, major philanthropists, directors of the most effective nongovernmental organizations, and prominent members of the media. These CGI members have made nearly 2,000 commitments, which have already improved the lives of 300 million people in more than 180 countries. When fully funded and implemented, these commitments will be valued in excess of $63 billion. The 2011 Annual Meeting is taking place Sept. 20-22 in New York City.

This year, CGI also convened CGI America, a meeting focused on developing ideas for driving economic growth in the United States. The CGI community also includes CGI U, which hosts an annual meeting for undergraduate and graduate students, and CGI Lead, which engages a select group of young CGI members for leadership development and collective commitment-making. For more information, visit