SUFFERN, N.Y., June 21, 2016 /PRNewswire/ -- LS Direct Marketing (www.lsdirect.com) announced today the launch of their new digital-to-direct mail service – Boomerang Direct - and the launch of their new website.
Boomerang Direct, fueled by 4Cite (www.4Cite.com), offers marketers the ability to mail website visitors a personalized, direct mail postcard and direct them back to a merchant's website, or to their closest retail store, within 24 hours of their website visit. Visitors can be mailed a postcard featuring the products they browse or the shopping carts they abandon. Boomerang Direct also has similar applications for existing and potential donors to non-profit organizations. "LS Direct has had the technical infrastructure in place for Boomerang Direct for over 10 years," said Brian DeLaite, Vice President of Sales and Business Development. "What we once offered to our customers for use at the individual retail-store level, personalized postcards to store visitors based on the products they shopped, we can now offer to visitors of their on-line store-fronts."
Boomerang Direct leverages 4Cite's automated digital marketing platform to match email addresses to postal records. "We're very excited to partner with LS Direct," said Jack Sturn, Senior Vice President of 4Cite. "The personalized mailings they can now offer to our clients will only serve to enhance our existing triggered email campaigns. The combination that triggered email and triggered direct mail offers is a powerful, integrated CRM solution."
"Triggered mail campaigns are one of our core competencies," said Jeff Horowitz, President and CEO at LS Direct. "Our highly-skilled creative and data analytics teams, coupled with our state-of-the-art, variable data print capabilities, makes Boomerang Direct a natural evolution of our existing product offerings."
For more information about Boomerang Direct please contact Brian DeLaite at 845-357-1238 Ext. 113 or email him at BrianDeLaite@LSDirect.com.
About LS Direct Marketing:
LS Direct Marketing of Suffern, NY is a data-driven direct marketing firm, specializing in Campaign Management, Analytical and Creative Services, Database Marketing, and Print & Mail Fulfillment. LS Direct works with top national retail brands, banks, associations, and non-profit organizations. For more information, visit www.LSDirect.com.
About 4Cite Marketing
4Cite maximizes return on digital marketing investment through real-time, automated personalization of email and website interactions. 4Cite takes "triggers" to a whole new level that integrates standard triggered email, new email triggers that take place when customers are shopping online with other retailers, triggered website lightbox messaging, and triggered website data feeds to inform omnichannel marketing. 4Cite delivers its ground-breaking services that are unmatched in the marketplace to well known and popular brands in virtually every state of the country. For more information, visit www.4Cite.com.
Contact: Danielle Santino; 845-357-1238 Ext. 114
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SOURCE LS Direct Marketing