CYPRESS, Calif., March 10, 2016 /PRNewswire/ --Royal, the number one selling Basmati Rice brand in America under the LT Foods Americas umbrella, proudly continues their ongoing relationship with renowned celebrity chef, Maneet Chauhan, as the Royal Basmati Rice Brand Ambassador at this year's Natural Products Expo West. The professional expertise of Chef Chauhan is expertly paired with the global taste and tradition of the Royal brand in this collaboration.
Maneet Chauhan is a prominent chef, author, restaurateur and television personality, with an extensive background in creating meals using the highest quality ingredients. The esteemed chef's eye for authenticity is what sparked this partnership with Royal Basmati Rice. The Royal brand is a family-owned business, run by three generations of rice-growers, that prides itself on a deep-rooted understanding of authenticity and sourcing ingredients from the country of origin. Basmati Rice, Royal's signature grain, is cultivated in the foothills of the Himalayas where the region yields the ideal harmony of climate, fertile soil and pure spring water.
"Growing up in India, my parents instilled in me a deep appreciation for the power of flavorful food," said Chef Chauhan. "Royal Basmati Rice delivers superior taste and an authenticity to my kitchen that honors the tradition of the region."
"Chef Chauhan is known for her skilled culinary background, passion for taste and knowledge of the industry," says Abhinav Arora, president of LT Foods Americas. "We are excited to see how Royal is infused into Chef Chauhan's recipe index during her time as our Basmati Rice Brand Ambassador."
On Saturday, March 12th, Chef Chauhan will showcase Royal Basmati Rice at Natural Products Expo West at the Anaheim Convention Center, located at 800 W Katella Ave. Anaheim, CA 92802. Expo West is the largest natural, organic and healthy products trade show event and attendees will be invited to sample Chef Chauhan's recipes, including her Royal Basmati Rice Phirnee Truffles and a Saffron Royal Basmati, Kale and Pomegranate Salad. For more information on the trade show, please visit www.expowest.com. For more information about the Royal brand please visit www.authenticroyal.com and for more information on Maneet Chauhan please visit www.maneetchauhan.com.
About LT Foods Americas
LT Foods Americas, located in Cypress, California, was established in 1992 and for more than 25 years, has been a leading expert in Basmati Rice. LT Foods Americas has evolved from a distributor of rice to a full-fledged, authentic "farm-to-fork" enterprise with comprehensive traceability responsibility.
About Chef Maneet Chauhan
Chef Maneet Chauhan is an award-winning cookbook author, television personality, active philanthropist and chef/owner of Chauhan Ale & Masala House in Nashville, Tenn. Chef Maneet is most recently known for her work on Food Network's Emmy-nominated hit show "Chopped" where she has been a resident judge for more than five years and a James Beard Award for Excellence recipient. As a graduate of India's Welcomgroup Graduate School of Hotel Administration and the Culinary Institute of America, Chef Maneet has worked in some of the finest hotels and restaurants in her home country of India and in America. She has also written her own cookbook, Flavors of My World, as well as introduced a signature spice line. Chef Maneet recently launched Mantra Artisan Ales, a brewery and taproom in Franklin, Tenn., and she is developing two Nashville restaurant concepts set to open in 2016. Chef Maneet's quest has always been to showcase the truly vibrant and genuinely fresh, robust ingredients of Indian cuisine.
SOURCE LT Foods Americas