BIRMINGHAM, Ala., July 27, 2011 /PRNewswire/ -- Luckie & Company, a marketing communications firm representing national and regional clients, has acquired Integrative Logic, an Atlanta-based data analytics marketing firm that has built its reputation on a unique and innovative approach to business.
Integrative Logic (IL) analyzes consumer buying behavior. The IL team digs deep into geodemographic, behavioral and sales data to create more targeted advertising, direct marketing, PR, digital and social media programs that help clients achieve a higher return on investment. IL has the analytical skills and insight to turn data into a competitive advantage.
"We want to increase the effectiveness of marketing communications by offering clients a key service they can't get from most other agencies," said Luckie & Company CEO Tom Luckie. "The combination of Integrative Logic's business intelligence expertise and Luckie's brand-building practice will give consumer and B2B brands a true market differentiator."
"The Integrative Logic team is excited to be part of Luckie & Company," said IL President & CEO John Gardner. "The science of data makes the art of marketing much more precise and potent. Pairing our strengths with Luckie will help clients generate more demand for their products or services."
The IL team has executed data-driven marketing programs on behalf of Marriott International, InterContinental Hotels, GlaxoSmithKline, ViiV Healthcare, Schering-Plough, Galderma Laboratories, Stein Mart, Kohl's, Books-A-Million, Chick-fil-A, Atlanta Life Insurance, Assurant Financial, and Disney Parks and Resorts, among others. You can learn more about IL at www.integrativelogic.com.
The IL team is based in Atlanta and will operate as a division of Luckie & Company. The addition of Integrative Logic means that Luckie & Company now employs 130 people, with major offices in Birmingham, Atlanta and San Antonio. The firm also has associates in New York and Des Moines.
PALAZZO Advisory|Acquisition in New York served as financial advisor to Luckie & Company for the acquisition.
About Luckie & Company
Luckie & Company, a $180 million fully integrated marketing communications firm, represents such brands as AT&T, American Cast Iron Pipe Company, Alfa Insurance, Alabama Power, Alabama Tourism, Asheville Convention and Visitors Bureau, Bayer Advanced, Bayer Environmental Science, Bayer Properties, Blue Cross & Blue Shield of Alabama, Gulf Power, Kirkland's home decor, JAWS home cleaners, Little Debbie snacks, McAlister's Deli and Regions Bank, among others. The firm has 130 employees in key offices in Birmingham, Atlanta and San Antonio. The firm also has associates in New York and Des Moines. Luckie Strategic Public Relations is the 4th-ranked ad agency–owned PR operation in the U.S., according to the 2011 O'Dwyer's Directory of PR Firms. Visit www.luckie.com for more information.
SOURCE Luckie & Company