LOS ANGELES, June 1, 2020 /PRNewswire/ -- A day of commercial disruption and community reflection, displaying solidarity with the Black community and their fight against racial injustice.
With longstanding ties to music culture, as well as a social impact mission rooted in showing gratitude by giving back to the LA community through partnerships with local grassroots programs, Lucky Brand embraces the call to provoke accountability and change.
On Tuesday, June 2, 2020, Lucky Brand's website, stores, and offices will be shuttered. Employees will be given paid time off to reflect on the recent events in Minneapolis and demonstrations throughout our nation. This day away from work is an intentional cease of commerce and typical business operations, both as a statement of unity and empathy for the Black community's ongoing plight. Associates are encouraged to engage with their local community, peacefully demonstrate, partner with officers who protect the right to do so, or volunteer with local organizations to help with the clean-up of destruction caused by looting in Los Angeles neighborhoods, and around the country.
While only one day, Lucky Brand pledges to continue these efforts, establishing internal formats, dialogue, and programming to learn how to be part of the solution and partner with organizations leading the cause for immediate and meaningful change.
ABOUT LUCKY BRAND
Born in the heart of Downtown LA in 1990, Lucky Brand is best known for cool yet comfortable denim and its innovative fits and fabrics, all done with a dash of irreverence. We don't see rules, we see opportunities. We design jeans that give you the comfort you need to get out of your comfort zone. The choice to wear denim is a choice to go against the status quo. To be different. To be yourself.
We are part of the real LA—the country's most diverse, surprising, and endlessly morphing city. Our brand is a love letter to the people, freedom, sunshine, traffic—and most of all, the eclectic cool vibe that defines this dynamic city we call home. As a company, we believe in being a good neighbor and supporting our community. We are committed to making a meaningful impact in Downtown Los Angeles so it can be more accessible, humane, and vibrant.
SOURCE Lucky Brand Dungarees, LLC