Lucky Voice Doubles Size of its Email Database in One Year

LONDON, February 28, 2012 /PRNewswire/ --

Lucky Voice, the UK's leading karaoke brand, today announced that they have doubled the size of their email database, the source of over 30% of the company's karaoke bar bookings, in the past year. The company credits this dramatic increase to their migration from generic email marketing to using Emailvision's relationship marketing platform, which enables highly-targeted email, mobile and social campaigns.

Lucky Voice turned to Emailvision with the goals of reaching new customers, creating a virtual touch point with in-bar customers and encouraging more bar customers to use the company's streaming karaoke platform. In just one year with Emailvision, Lucky Voice has seen their number of subscribers increase from 50,000 to 100,000. With up to date customer information and meaningful content, Lucky Voice's campaigns successfully reached their subscribers, which resulted in deliverability rates of 99.97%. Additionally, the quality and engagement-levels of the newly added subscribers has resulted in a return of 50p for every Lucky Voice marketing email opened.

After implementing Emailvision's Campaign Commander, a SaaS solution for online customer relationship marketing, Lucky Voice was able to easily determine which outreach strategies were contributing to higher sign-ups and click-through rates. Through Emailvision's analytics, Lucky Voice was able to quickly see that social approaches such as encouragement to share, sign-ups through Facebook, online competitions and social apps held more appeal to their customer base than static tactics like a traditional registration form.

Dan Pilkington, Digital Marketing Manager at Lucky Voice, comments: "We're delighted to have reached this milestone in such a short time. Emailvision has helped us not only double our database within a year, but also maintain the quality of those subscribers. Now, our new subscribers are even more likely to open emails and engage with us than old ones. Our conversations are stronger than they were before and we are able to see that through our online performance."

Lucky Voice was co-founded in 2003 by Nick Thisleton and Martha Lane-Fox. The company manages three karaoke bars and a further four franchised bars within TigerTiger across the UK.

About Lucky Voice

Co-founded by Nick Thistleton and lastminute.com's Martha Lane Fox, Lucky Voice is the most liberating, heart-racing, life-affirming singing experience on earth. Lucky Voice's venues in Soho, Islington, Brighton, Manchester, Cardiff and Glasgow allow groups of between 4 and 15 friends to sing their hearts out together in private. The beautifully designed rooms all feature a huge up-to-the minute song list and intuitive touch screen technology.

Lucky Voice online turns any computer with internet access into the ultimate karaoke machine. Once you've registered at luckyvoice.com/home you can create your playlist or browse your friends' for inspiration. At the core of the site is a sleek, full-screen karaoke player that allows you to edit your playlist on the fly without stopping singing for a moment.

Karaoke originated in Japan in the 1970s and means 'empty orchestra'.  It swept through Asia, then the rest of the world, coming to the UK in the late 1970s and soaring in popularity in the early 1990s.

About Emailvision

Emailvision powers smart email, mobile and social marketing with built-in customer intelligence. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 350,000 campaigns every month on behalf of over 3,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision's 600+ passionate employees. The company is privately owned by Francisco Partners.

Note to Editors:

Please join Lucky Voice and Emailvision for the presentation of this case study at the TFM&A event in London on 28 February:

What:   How Lucky Voice grew their email database 100% in 12 months to 100K

Who:    Dan Pilkington, Lucky Voice (Speaker) and Tim Watson, Email Marketing Consultant, Emailvision (Chair)

When:   28 February 2012 15:00 - 15:30

Where:  Earls Court 2, London in the Email & Social Marketing Theatre

For UK-based inquiries:
Cordy Griffiths
[email protected]
Direct: +44(0)7803-722-300
For US-based inquiries:
Sherry Smith
[email protected]  
Direct: +1-646-797-3139

SOURCE Emailvision