HOUSTON, Aug. 27, 2015 /PRNewswire/ -- blowpro, the blowout experts, are thrilled to reveal their first ever celebrity ambassador – actress and singer Lucy Hale.
blowpro tapped the Pretty Little Liars starlet to engage with her fans and collaborate with Lucy on a number of exciting projects including in-store events with key retail partners ULTA and Nordstrom, marketing campaigns, social media integrations and more.
"Lucy is a young and talented actress and musician – she is well connected to her fans on Instagram and social media. We found Lucy to be a perfect partner – she is so versatile, has gorgeous hair and she's always changing up her style. Collaborating with her will allow blowpro tap into a younger, plugged in audience, which is an area we are looking to grow," says Basim Shami, CEO and Owner of blowpro and CEO of Farouk Systems, Inc.
"On and off set, I am constantly changing up my hair cut, color and style. blowpro has such a wide variety of styling products and tools that help me achieve beautiful hairstyles and feel confident any given day of the week! Their fresh approach to beauty and high quality products made the partnership a natural fit for me," says Lucy Hale.
The "Lucy Hale Hearts blowpro" campaign officially kicks off late-August. It will reveal exclusive imagery from a recent photo shoot where Lucy was snapped sporting three coveted hair trends – a beach wave, braided up-do and smooth blow-out. All looks were created with blowpro best-sellers, including the titanium blow dryer with innovative titanium technology and styling favorites such as faux dry dry shampoo and textstyle dry texture spray. Shot at the iconic Smashbox Studios this summer, Amanda Friedman (photographer) and Matthew Pappas (videographer) captured some stand-out visuals.
To learn more about the "Lucy Hale Hearts blowpro" campaign and hear about her favorite blowpro must-haves check out the below link, which features an exclusive behind-the-scenes video from the shoot: https://www.youtube.com/watch?v=fqBqNsn3PII&feature=youtu.be
blowpro is available at ULTA stores, ULTA.com, Nordstrom stores, Nordstrom.com, Beauty Brands, and other specialty retailers nationwide.
Twitter and Instagram: @blowpro_hair
In 2005, the brand opened the very first blow dry bar in Manhattan's Meatpacking District offering signature blowout services. As the blowout experts and category pioneers, the blow dry bar created & launched blowpro in 2008 – the only award-winning line of haircare uniquely designed to give better blow dry results.